brand

Invest in building a brand that people recognize, see as innovative and want to work for and with

Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few

Thinking of making a switch and moving your business? As you evaluate the brokerage you're currently with and consider exploring new horizons, keep these points in mind

Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty

The luxury broker known for his star-studded clients, including the Kardashians, has moved his 11-person team from Compass to Beverly Hills-based Hilton & Hyland

To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right

This week, we're sharing high-end real estate videos that take it a step further with creativity, visual appeal and thoughtfulness. From parodies to sweeping, cinematic videos, here are a handful of top choices

This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?

Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand

Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman

Want to build a massive bench of talent or what’s essentially a “waitlist,” to be employed at your company? Here’s how to get competitive with the value you provide candidates