TikTok's viral orange trend can enhance your brand's 'a peel'
Are you willing to 'peel the orange' for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers
by Rachael Hite Mar 14
8 secrets to creating a truly impactful personal brand
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better
by Chris Pollinger Mar 12
7 ways to create top-of-mind name recognition with no budget
Coach Darryl Davis' advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding
by Darryl Davis Mar 11
How to amplify authenticity in today's tech-driven world
Watch the latest Inman Access class with social media expert, Giselle Ugarte, to learn how to elevate your connections with clients, humanize your online brand and grow your business
by Claire Buzzanca Mar 8
5 master-your-market steps to effective real estate branding
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
by Chris Pollinger Mar 6
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
7 new real estate books that should be on your reading list
Whether looking for advice as a new agent, as an investor or as a seasoned agent, these new releases by established industry names can help push your business to the next level
Starving for clients? Double down on these 5 marketing basics
Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads
by Alex Adabashi Oct 27
Real rebrand is focused on putting the consumer first
On the same day it announced the start of operations in its 50th state, Nebraska, the Real Brokerage revealed a new brand position at its annual RISE event in San Diego
by Craig C. Rowe Oct 24
How to find (and harness) your distinct marketing voice
Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients, writes The Agency's President Rainy Hake Austin
by Rainy Hake Austin Oct 12
8 client appreciation event expenses that are totally worth it
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
by Darryl Davis Sep 21
Glennda Baker is recognized by her stars anywhere. That's the point
Brokerages need agents and their personal brands more than agents need the backing of brokerage brands, Baker argued at Inman Connect. 'My name is Glennda Baker, and I am a brand'
by Lillian Dickerson Aug 10
AI can supercharge agents' brands. 3 marketing experts share pro tips
Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market
by Marian McPherson Aug 10
7 secrets for building your personal brand (and your business)
Your personal brand is the foundation of your business. Here's how to bring clarity and consistency to the message it conveys
by Jimmy Burgess Jul 12
Swag it out: Using on-demand printing to create your own merch
Merch isn’t just for rock bands and YouTubers. Here’s how to create an on-demand product line to promote your real estate business
by Janet Pozos Jun 6