Invest time into creating a concrete brand message, and you'll see a true transformation in results and revenue for years to come
by Sarah Layton | Apr 29
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Ure | Apr 12
1000watt's Marc Davison talks music, breaking paradigms in branding and articulating your company’s message
by Greg Robertson | Mar 29
These tips will help you stay top-of-mind and generate more business with people you like working with
by Pat Hiban | Mar 27
One ad features an agent who trekked into the wilderness near the Canadian border to present clients with 2 offers
by Andrea V. Brambila | Mar 21
Top-of-mind awareness is as critical as the nuts and bolts of a brand. These experts share how to balance your marketing spend for big results
by Inman | Feb 24
You need to find what you stand for before you can figure out your logo and tagline
by Gabriela Barkho | Feb 1
Tonya Eberhart and Michael Carr of BrandFace detail differentiation, consistency, follow-through and more
by Pat Hiban | Jan 25
Park Place Real Estate co-founders Evelyn and Steve Rosling said Cascade Sotheby "took it to a whole new level"
by Gill South | Dec 26
Toronto-based Artifakt Digital is a 10-year-old creative agency that focuses on website solutions for real estate offices
by Craig C. Rowe | Nov 28
Opinion
Whether you realize it or not, having agent selfies on your brokerage website creates an unstructured look that will hurt your branding efforts
by Amy Gallagher | Oct 3
Two campaigns developed and managed by Daniel Gale Sotheby's International Realty in-house marketing team were recognized for excellence by Graphic Design USA for the third straight year
by Craig C. Rowe | Aug 13
Opinion
A Facebook group of local savvy NYC women were perplexed at the ad's connection with real estate
by Tracy Freeman | Jun 26
Opinion
The agent brand is the most important aspect of creating longevity in this business
by Kevin Hoover | Jun 25
Opinion
The only way to differentiate is to harness technology in ways that allow you to deliver a bespoke and unmistakable brand experience
by Anthony Hitt | Jun 5