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Entrepreneurs aligned with a major network, like RE/MAX, can leverage a brand consumers know and trust
In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight
Commit to your franchise's brand standards while keeping your individual identity to build a real estate business that resonates both locally and globally, The Agency's Tara Scholl-Gettles writes
Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it makes selling real estate a far more interesting and enjoyable career
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O'Brien and Elias Astuto said strong values, authenticity and substance are key to creating unforgettable brands
Artificial intelligence’s use in predicting consumer trends can be the impetus for remarkable change in how buyers start to find homes
EXp's Russ Laggan offers tips for identifying your personal and professional style and putting it to work for you as a memorable differentiator with clients and colleagues
The 3-time Tony Award winner will appear at Inman Connect Las Vegas later this month to share his expertise on branding, marketing and developing the confidence in life to be yourself
RentRedi's Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms
Less talk, and more listening. Inman contributing writer Rachael Hite shares the real reason your transactions turn topsy turvy — and why it has everything to do with what's lost in translation
As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them
Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design
Diversity is the way of the future, writes The Agency’s Mauricio Umansky. Here, he unpacks the advantages of intentionally building a diverse team for your clients, your agents and your business
When it comes to your personal brand, coach Darryl Davis writes, it's a case of say what you mean, and mean what you say about service
Are you willing to 'peel the orange' for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers