Is Aalto the alt brokerage consumers want? Tech Review
At its heart, the company is a brokerage, but with twice the number of coders and designers than advisers, it's more of a 'technology company' than Keller Williams and Compass
by Craig C. Rowe Dec 14
Real rebrand is focused on putting the consumer first
On the same day it announced the start of operations in its 50th state, Nebraska, the Real Brokerage revealed a new brand position at its annual RISE event in San Diego
by Craig C. Rowe Oct 24
RE/MAX rolls out MAX/Tech platform powered by kvCORE
MAX/Tech powered by kvCORE is a new nationwide marketing and business technology solution for RE/MAX offices, teams and agents, the company announced Thursday
by Craig C. Rowe Jan 20
The Corcoran Group's newest rental tech tools
Over the last few years, the company created a robust set of tools to help agents and consumers navigate the rental market in Manhattan and Brooklyn. Recently expanding its offerings, here are some of the key features
Keller Williams' Command app resolves to make agents more productive in 2022: Tech Review
Opinion
Beneath its spartan UI and seemingly narrow function list is the ability to tunnel deeper into Command's more robust offerings, such as SmartPlans, contact tagging, website lead activity and team-based lead claims
by Craig C. Rowe Jan 7
Choosing the right real estate brokerage to launch your career
How much should a CEO impact what brokerage you choose? A lot, writes Craig Rowe. Where you launch your career can make a big difference in your ability to buck the new agent failure rate
by Craig C. Rowe Jan 25
Why agents should be wary of their brokerage's mobile apps
Opinion
Brokerages are rushing to arm agents with the latest tools and to get closer to the consumer. But what happens to the data when you leave? Be mindful of who owns your consumer data and leads.
by Kevin Kauffman Feb 17
A man typing on a keyboard
Let's discuss a few unspoken truths about agent tech
by Teresa Boardman Mar 7
Innovation meets emotion in Coldwell Banker's new tech campaign
The real estate giant wants people to know what's at the heart of their new technology
by Marian McPherson May 17
RealtyBackOffice ensures no dollar, date or deal slips in a brokerage
Real estate office solution excels in transaction management but offers more for brokers seeking to automate operations
by Craig C. Rowe Mar 24
Does 'A Social Strategy' hold up to the digital scheduling giants?
Publishing tool aims to help agents with the what, how and when of social media marketing
by Craig C. Rowe Nov 14
Why Contactually has the droids you're looking for
Popular CRM rolls out bots for Facebook Messenger and Slack
by Craig C. Rowe Nov 7