The firm earned $2.8B in revenue after diversifying via the Redfin and Mr. Cooper acquisitions
CEO Andy Florance said Homes.com has the winning short- and long-term strategy after revealing that the company kept adding paid members in 2025
Don't ignore the potential of paid leads, Josh Ries writes, especially if you're spending your time and energy generating leads on your own
At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline
Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation
Opinion
The National Association of Realtors and MLSs need to be repaired, not replaced, independent broker-owner Courtney Poulos writes
RealScout is a proven commodity in the lead generation business and Agent Image builds powerful agent websites. Now the 2 are partnering on lead gen
Many agents have gathered in online forums to criticize the mailers as ‘unethical.’ But Homes.com’s parent company says most agents are fine with them
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
We asked you how you're bringing in buyer leads these day and how you're converting them into ready-to-buy clients
Nearly 70% of agents who have purchased portal leads in the past say they no longer buy them, citing 'time and money' needed for maximum ROI, according to the latest Intel Index polling data
Designed to help agents unearth buyer leads from renter databases, RentSpree's new tool will now be available to the 6,000 members of Central Florida’s Space Coast Association of Realtors
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
A report released Oct. 4 by the investment banking firm Keefe, Bruyette & Woods forecasts commissions to decline by at least 30% as a result of ongoing threats to the real estate industry
Agents often resort to cheesy, online pitches by borderline charlatans and scammers to discover new ways to get leads, an especially risky gambit in a stagnant market