How platforms are adapting to where buyers go first — and what actually stops the scroll
Zillow's second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging
Shilo makes a virtual assistant meant to boost real estate agents' productivity. The cash infusion comes as interest in artificial intelligence soars
Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business
The interactive chatbot draws on Keller Williams' proprietary models, systems, books and training resources to answer agents' questions and assist with content creation
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
Scandals, lawsuits, technology and more dominated the headlines in what turned out to be one of real estate's most eventful years in recent memory
Reorzo integrates with Wordpress to deliver an AI chatbot, location-specific marketing reports and web pages
The new tool comes during a year of heightened interest in artificial intelligence. It'll help agents write listing descriptions, craft social media posts and more
New artificial intelligence technology can recommend real estate listings based on neighborhoods' ethnic makeup. Experts are worried about the tech's potential for discrimination
Consumer Financial Protection Bureau warns of reputational and legal risks of relying on 'deficient chatbots' as a primary mode of interacting with customers
Opinion
While AI has the potential to automate and certainly enhance many aspects of the real estate industry, it is unlikely to replace human agents completely anytime soon
The portal's co-founder and former CEO also said that Zillow's impact includes creating tens of thousands of new 'super agents'
Inman asked chatbots and image generators to mimic human-made content, much of it from Inman's news coverage earlier this week. How many readers can see the difference?
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there's so much more to explore