Down market may call for smarter marketing, OJO exec says
Chris Heller talks about the tech opportunities brokerages are overlooking ahead of his upcoming appearance at Inman Connect New York next month
by Daniel Houston Dec 28
Need clients? Here's how to capture and convert the 6 major buyer types
Converting leads into clients isn’t easy, but knowing various types of clients and how to market to them will help
by Chris Heller Nov 29
When is the right time to get licensed in other states?
If you're looking for an opportunity to expand your service or to take advantage of relocations to and from your area, licensure in multiple states may be the right option
by Chris Heller Nov 21
Recruiting season is afoot. 10 brokerage red flags to watch
Finding the right brokerage is essential to growing your real estate business. Watch for these warning signs that indicate it's a bad fit for you
by Chris Heller Nov 8
5 foolish financial fails (that could cost you everything)
Whether it's budgeting, taxes or managing day-to-day expenses, real estate agents need to pay close attention to money matters
by Chris Heller Nov 8
Need to pinch your pennies? These 11 smart-money tips will help
No matter how far along you are in your career, you may come across a dry spell. In real estate, nothing is guaranteed, put your finances first with these tips
by Chris Heller Nov 8
What to watch for in Zillow's first post-iBuyer earnings report
Zillow's last earnings report included news that the Zillow Offers iBuyer program would shut down. Three months later, observers are waiting for the next pivot
by Jim Dalrymple II Feb 10
Who is Mark Willis, the CEO at the center of Keller Williams' eXp feud?
Colleagues and real estate professionals offer their take on Mark Willis, who made waves with his sharp leadership skills and charisma that ushered the Texas-based brokerage into a new era
by Marian McPherson Feb 10
Former KW CEO Chris Heller to advise startup Blended Sense
Heller will retain his current position as chief real estate officer at OJO Labs, while also becoming an adviser and investor in Blended Sense
by Jim Dalrymple II Feb 9
All the biggest challenges facing all the biggest companies in real estate
As Inman's '5 Challenges' series wraps up, take a look back at how Keller Williams, Compass, Zillow and 6 other major players will contend with low inventory, rapid growth and more in 2022
by Jim Dalrymple II Jan 2
Chris Heller: 'There's not going to be any more typical cycles'
The former CEO of Keller Williams and current executive at OJO Labs envisions a shifting market and an industry that's more oriented around teams
by Jim Dalrymple II Dec 29
Zillow in 2022: How one of the biggest names in real estate recovers from its biggest stumble
Zillow started 2021 ascendant, but finished by bowing out of iBuying. The coming year will test the portal's ability to pivot
by Jim Dalrymple II Dec 20
Redfin in 2022: Does slow and steady ultimately win the race?
Redfin is an iBuyer, a brokerage and a portal. But the company is also known for taking a more conservative approach to growth than some rivals
by Jim Dalrymple II Dec 16
OJO exec Chris Heller joins robotic letter writing startup's board
Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation
by Jim Dalrymple II Oct 25
Kenneth Jenny, respected real estate industry vet, dies at 66
A 35-plus-year vet of the real estate industry, Ken Jenny was a trusted adviser to many and unafraid to speak his mind about industry issues