The real estate industry is in mourning as it says goodbye to one of its most powerful and glamorous figures, DirectOffer Chief Operating Officer Jennifer Berman
Opinion
Explore how to transcend discounting and enhance value in response to the NAR settlement with strategic consultant Chris Pollinger
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
These 9 pivotal phrases, when articulated daily, can significantly enhance your leadership impact, consultant Chris Pollinger writes
Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics
It's time for brokerages and teams to rethink how they support their agents, consultant Chris Pollinger writes, ensuring they are equipped to succeed in today's competitive landscape
As the Federal Reserve prepares to meet next week, lower interest rates spark joy with agents and would-be buyers. Are you ready?
You've heard of the Pareto Principle. Take it to the next level with the Law of Three, writes luxury consultant Chris Pollinger, a strategy designed to make your leadership more impactful
Stay rooted in proven practices, and be ready to adapt to the inevitable change ahead, says luxury consultant Chris Pollinger. Here's how to put a modern twist on traditional strategies
While your professional journey is a personal one, luxury consultant Chris Pollinger says joining with like-minded individuals and building a team that's right for you can make all the difference
This week: As Sitzer | Burnett begins, the way agents communicate on commission may be the first thing to change
Fostering a feedback culture sets the stage for greater collaboration and performance improvement across your organization, Chris Pollinger writes