Time for a professional refresh? Here's where to start
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
by Nikki Beauchamp Mar 1
Dolly Lenz tells agents to 'stay in your clients' pants'
Lenz's point — not to be taken literally — was to be in constant contact with clients, aware of what they do day to day and what they need, all of which impacts how they buy and sell real estate
by Lillian Dickerson Jan 22
Ignore the fluff when using artificial intelligence, technologists advise
Marc-Antoine Juaneda of CoreLogic and Boris Geheniau of Fundament All Media shared insights on how real estate professionals can best leverage AI during Inman Connect New York Wednesday
by Richelle Hammiel Jan 22
Get no respect? Here's how to elevate our profession
Broker-owner Butch Leiber offers tips for providing a higher level of service to clients and conveying a higher level of professionalism to the public
by Butch Leiber Nov 22
Unlock the power of repurposing long-form content for social media
Tune in to Inman Access, and learn how to transform long-form content into 18-20 bite-sized, high-impact pieces for your social media channels
by Inman Nov 14
Embrace educational events to increase client engagement
Tune in to Inman Access, and learn how educating clients through special events can strengthen relationships and keep your lead-gen pipeline full
by Inman Nov 8
7 ways to keep agents engaged in Q4 and beyond
Love your agents, and have fun. It's Wisconsin broker Dawn Christiansen's secret to building a cohesive and engaged real estate team or brokerage
by Dawn Christiansen Oct 30
Zoom in closer: 4 regional housing insights from the Inman Intel Index
Times are tough for nearly every real estate business. But different parts of the country report unique challenges and approaches, as illustrated by Intel’s monthly gauge of industry sentiment
by Daniel Houston Jul 8
How to amplify authenticity in today's tech-driven world
Watch the latest Inman Access class with social media expert, Giselle Ugarte, to learn how to elevate your connections with clients, humanize your online brand and grow your business
by Claire Buzzanca Mar 8
Recapping this year's ICNY and the people vs. tech dilemma
Opinion
ICNY 2024 was a comprehensive and robust gathering of real estate professionals, Bobbie Wasserman writes. It echoed the resilience and adaptability of the industry in a challenging time
by Bobbie Wasserman Feb 1
Notable search features and sharp UX highlight Hōm: Tech Review
Hōm offers a lot for the growing agent targeting 1st-time buyers, but it's more an assemblage of nice-to-haves than an application designed to create meaningful change
by Craig C. Rowe Jan 5
More than a donation: This team bet big on charitable partnerships
Broker Julie Busby shares the how and why of her brand's partnership with the Greater Chicago Food Depository and the impact it has had on agents, clients and the community
by Julie Busby Dec 11
5 things every agent needs to do now for a successful 2024
CEO and new Inman contributor Christa Huffstickler walks you through proven strategies for planning ahead and building the business of your dreams in the next year