luxury listing storytelling
Pitching a luxury listing based on story and lifestyle has never been more important
by Fritts Causby Jun 5
deferred maintenance
An eye on maintenance can reduce deal friction and protect your professional reputation
by Gina McCort Mar 10
real estate law and regulations
The agents who thrive in 2026 will be the ones who close deals without legal exposure
by Darryl Davis Feb 19
Why smart AI adoption is the new competitive advantage for agents
The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes
by Mauricio Umansky Feb 17
commitment as competitive advantage
Are you building a business or simply participating in one? Lori Muller shares why going all-in on your real estate business changes everything
by Lori Muller Feb 4
Mauricio Umansky
The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value
by Mauricio Umansky Nov 25
walking away from a recruitment offer
While a recruitment offer may be flattering, this may not be the time to say yes, broker Erica Ramus writes. Here's how to walk away without burning bridges
by Erica Ramus Nov 4
You’re leaving money on the table when you don’t know your numbers
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
by Troy Palmquist Jul 28
8 essentials to give your brand the ultimate curb appeal
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Members of SFAR have a new AI productivity Sidekick
Developed by San Francisco-based boutique brokerage Avenue 8, Sidekick primarily uses a text interface to retrieve data, execute tasks, function much as a common, 'visual' interface would
by Craig C. Rowe May 6
Anywhere posts declining revenue, losses in 'incredibly tough housing market'
The real estate brokerage and franchisor posted $5.6B in revenue during a grueling 2023 while losses improved to $97M, according to a full-year earnings call on Thursday morning
by Ben Verde Feb 15
The investor on a quest to buy 250 rentals near the US's top schools
Sean O’Dowd and his partners are betting they can generate healthy returns by buying single-family homes in the best school districts. They're buying hundreds of homes in just 21 ZIP codes
by Taylor Anderson Dec 12
Opinion: How to be a totally fearless real estate agent
Opinion
The conscious professional doesn't wither against competition
by Eric Putoto Jan 15