Trending: Fewer humans, more messages and maybe a Reels app?
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world
by Jessi Healey Apr 27
How to use Instagram to generate more real estate leads in 2025
Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works
by Rick Guerrero Apr 16
From cold calls to social stardom with Atlanta's Fernando Chavarria
If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care
by Rick Guerrero Apr 11
Trending: Flashes, edits and (still) no clarity on TikTok
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
by Jessi Healey Mar 23
The ultimate guide to grammar, syntax and real estate writing
From using ChatGPT to enhance your writing to avoiding simple errors, this guide is designed to help you target your most common mistakes and make your writing more effective
by Christy Murdock Feb 20
real estate social media blueprint example from Omer Reshid
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Agents need to push past fear when posting online
Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today's real estate agents to find their voices and share their stories
by Jim Dalrymple II Jan 24
Avoid these 5 cringey real estate social media turnoffs
Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority
by Rachael Hite Jan 16
How to safeguard your business reputation from misinformation
Security expert Robert Siciliano shares strategies to identify and protect yourself from misinformation, ensuring you're prepared to navigate today's intricate information ecosystem
by Robert Siciliano Dec 2
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
TikTok Trends: Will you take the winter arc challenge?
Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game
by Rachael Hite Oct 28
Podcasts, social media, more: 4 ways to add leverage with content
Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues
by Rick Guerrero Oct 11
Oh, what a feeling: 4 experts share how to create a brand that lasts
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O'Brien and Elias Astuto said strong values, authenticity and substance are key to creating unforgettable brands
by Marian McPherson Jul 30
5 tips for advertising rentals through portals and social media
RentRedi's Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms
by Ryan Barone Jul 9
9 easy social media content ideas to get you out of a summer slump
Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered
by Jonathan Pressman Jun 24