Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
This week, Sue 'Pinky' Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business
The popular social media page is getting its own 9-episode HGTV show, with 8 half-hour episodes and an hour-long season finale
Social media is a busy space, and you need to create more impact to stand out. Here’s how to refresh your social media feed next time you feel stuck
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business
Willow Avalon shares the Hell's Kitchen apartment with her possum, Nugget, who doesn't help with her rent. She loves her apartment and said about moving, 'Never, I'd sell a kidney first'
Opinion
Embracing this app is embracing a living, breathing platform, where the full spectrum of personalities, opinions and characters are what gives air to its lungs
Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss your message
To take the hard work out of idea generation and let you focus on content creation, we've pulled together this massive list of content ideas from pros in the field
Has your marketing presence taken a tumble? It may be time to review your current plan and make sure that you are not making these common errors
Ready to build more traction on your Instagram account? These essential tips will help you understand the differences between Facebook and Instagram audience building methods
Opinion
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing
When your to-do list is miles long, it’s critical to prioritize — not procrastinate. Inman’s Lillian Dickerson talked to the experts to help you suss out what can wait and what can't
By identifying the content your clients desire, shooting quality videos, and positioning them in front of your ideal clients, your business can't help but grow