How to use strategy, tech and real talk to keep deals moving
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
by Jaclyn Kelley Jun 19
The scroll-to-sold TikTok strategy to yield 10 closings in 120 days
Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly
by Jimmy Burgess May 18
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
Why should I talk about personal stuff on Instagram?
This week, Sue 'Pinky' Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business
by Sue Benson Nov 27
Social media favorite Zillow Gone Wild greenlit for new HGTV show
The popular social media page is getting its own 9-episode HGTV show, with 8 half-hour episodes and an hour-long season finale
by Ben Verde Sep 13
Bored with your feed? Try these 4 fresh ideas
Social media is a busy space, and you need to create more impact to stand out. Here’s how to refresh your social media feed next time you feel stuck
How bad is it? The worst website mistakes (and how to avoid them)
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
by Jessi Healey Mar 15
How to write content for your real estate website
More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business
by Laura Stace Dec 21
Manhattanite shares $3,000-per-month apartment with pet possum
Willow Avalon shares the Hell's Kitchen apartment with her possum, Nugget, who doesn't help with her rent. She loves her apartment and said about moving, 'Never, I'd sell a kidney first'
by Ben Verde Dec 15
Let’s Tok about it: Creating fun, engaging content for your real estate business
Opinion
Embracing this app is embracing a living, breathing platform, where the full spectrum of personalities, opinions and characters are what gives air to its lungs
by Katelyn Castellano Oct 17
Work smarter! 5 rules for repurposing real estate content
Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss your message
by Laura Stace Oct 10
content creation, content, ideas
To take the hard work out of idea generation and let you focus on content creation, we've pulled together this massive list of content ideas from pros in the field
by Dani Vanderboegh Oct 4
Stop chasing social media trends: 7 marketing mistakes agents make
Has your marketing presence taken a tumble? It may be time to review your current plan and make sure that you are not making these common errors
by Luke Babich Sep 6
How to turn your Facebook friends into Instagram followers
Ready to build more traction on your Instagram account? These essential tips will help you understand the differences between Facebook and Instagram audience building methods
Is your Facebook page a ghost town? 5 mistakes that scare off clients
Opinion
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing
by Laura Stace Aug 17