The real story of the MLS, and why fragmentation will hurt us all
Leigh Brown on MLS fragmentation, cooperation and why real estate history matters now
old school listing strategy
While everyone else competes online, the agents who win listings will be the ones who go old school, pick up the phone and show up in person, new contributor John Angelopoulos writes
by John Angelopoulos Feb 17
referral flywheel
This relationship builder from Tayley Hunt could shift you away from buying leads
by Jimmy Burgess Dec 28
real estate email campaigns
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
by Josh Ries Dec 12
KW's Jason Abrams on the 'paradox' of artificial intelligence
Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence.
by Marian McPherson Oct 28
real estate agent mistakes
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
by Jimmy Burgess Oct 19
Screenshots of videos posted by Ian Grossman on Instagram and TikTok
When the market shifted and his social media leads started to fall off, Ian Grossman and his team shifted their social strategy to a more local focus and dug into connecting with their database
A neighborhood with sparkles in the background to signify a hot market or a smart marketing strategy.
In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg's Kevelyn Guzman writes. Those who wait for conditions to change get left behind
by Kevelyn Guzman May 21
How to build a real estate business with proven strategies
Ready to get growing in the new year? Jimmy Burgess shares practical, actionable strategies to help you meet your goals
by Jimmy Burgess Jan 9
Your success hinges on these 3 numbers: Do you know them?
Numbers don’t lie. If you want to grow in real estate, you have to evaluate and focus on the right ones. Here are a few questions you can ask yourself to understand where your business is coming from and how to push it forward
by Jimmy Burgess Jan 21
Introverted? 4 tips for marketing without picking up the phone
How to market to your database without employing extrovert tactics like cold calling, door-knocking or popping by
by Erin Green Apr 9
Revaluate's updated 'likely-to-move' score touts 36.4% accuracy
The software applies machine learning and proprietary algorithms to harvest a likely-to-move score based on 200+ data points
by Craig C. Rowe Oct 2
MailChimp launches direct mail beta, admits print's not dead
Users can now use the popular email marketer's lists to target customers with custom postcards using the same interface as its email builder
by Craig C. Rowe Sep 20