Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
The Los Angeles-based company has released a three-pronged set of related marketing add-ons designed to help real estate agents find and secure leads
The seller-centric addition to Lone Wolf's broad suite of business software intends to unearth and secure listing leads for its users, coming at a time when they need it most
The targeted marketing company's largest real estate campaign was just over 53,000 pieces, but it found 3 out of 4 mailings were 500 or fewer pieces, with 70% stamping campaigns below 750
Sierra Interactive builds lead-generation and marketing tools for real estate agents and is now alongside Homebot, DoorLoop, NestReady and Airdna in the ASG/Alpine proptech ecosystem
The Everywhere Real Estate plan also sets up an agent's Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents
The Sweden-based company is hoping to use its success to push the industry away from the idea of relationship management and into data management
The HTML5-based product was developed to enhance the presence of clients' ads when presented on the various news, sports and entertainment sites the company uses to attract leads
Opinion
In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing