PostcardMania focuses on agents in latest print-digital collaboration
The Everywhere Real Estate plan also sets up an agent's Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents
by Craig C. Rowe Jul 29
Latest NAR member benefit: high-end printed marketing collateral
The guide will wrap specific branding aspects and language about the brokerage around copy on best practices for buying and selling. It will cover essential aspects of the transaction process
by Craig C. Rowe Jul 28
Artur'In offers a few unique touches to warrant a spot in your marketing stack: Tech Review
Opinion
Remember that marketing is a long-game, and now's the time to focus heavily on brand and message consistency. This software can help you do that
by Craig C. Rowe Jul 1
Howard Hanna and Lone Wolf advance technology partnership
The adoption of these tools, from online lead capture to open house management and long-term business analysis, will help Howard Hanna further automate its entire practice
by Craig C. Rowe May 12
14 insightful tips for agents looking to save money in their business
From resisting shiny objects (so to speak) to taking advantage of local intern pools, here's how industry experts say agents can save their pennies in an ever-shifting market
by Lillian Dickerson Apr 18
Inman Connect turns 25: The top 20 moments of real estate's best bash
The event has come a long way since its beginnings in the woods of Sonoma County, California
by Andrea V. Brambila Apr 18
Chime targets large brokerages with launch of new enterprise platform
Known for customer relationship management software and marketing automation tools, the company's Chime Enterprise Platform will adapt to clients' overarching internal office structure
by Craig C. Rowe Apr 8
New video app Playhouse hopes to make listing content go viral: Tech Review
Opinion
Playhouse offers agents a sharp, capable tool to promote listing inventory at very little cost
by Craig C. Rowe Apr 7
Flipsnack offers more than enough capability to stuff your marketing pipeline: Tech Review
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
by Craig C. Rowe Mar 28
Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
Developed with Evocalize, +AdStudio is designed to help maximize positive industry media placements and support those instances with far-reaching digital branding plans
by Craig C. Rowe Mar 3
Evocalize closes on $12M Series A led by Move, Inc.
Technology developed by Evocalize helps companies establish and spread their brand and services through an array of campaigns on Google, Facebook and Instagram
by Craig C. Rowe Jan 18
Dippidi kicks off 2022 with new agent marketing services
Launched in 2019, Dippidi assists brokerages and agents in creating and running online advertising campaigns, namely on Facebook and Google's PPC platform
by Craig C. Rowe Jan 12
Genstar Capital investment gives Inside Real Estate reason to celebrate the new year
Private equity firm Genstar Capital has made a strategic growth investment in real estate technology company Inside Real Estate
by Craig C. Rowe Dec 23
Placester's Agent Manager helps agents get online faster
Opinion
The company announced in the fall of 2021 a number of strategic advancements to its services and business approach
by Craig C. Rowe Dec 15
Automated listing descriptions get better with Nila June: Tech Review
Opinion
Nila June is software that uses property information to quickly write long- and short-form property descriptions for agents
by Craig C. Rowe Dec 10