Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s shareholder letter, Compass acquisitions and direct mail strategies that work
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
By determining and dominating a geo-farm, agents can become the go-to resource in that area. Although, yes, it's a method that takes time and commitment, the long-lasting results are worth it. Here are a few factors to think about
If you stay in touch continuously, it will pay off in the long run.
The one-time darling software for finding prospective foreclosures is now offering same tech for real estate agents and mortgage brokers
Use Gary Boomershine’s 6 M’s of mailer marketing to sniff out off-market listings
It’s no secret that people don’t love getting sales postcards. Establish yourself as a local resource by following these helpful hints
Users can now use the popular email marketer's lists to target customers with custom postcards using the same interface as its email builder
Direct mail has never been easier or more technically sophisticated than it is now
App ideal for investors and listing agents uses smartphone pictures to collect data on homeowners.
Company incorporates CRM integrations and hyper-personalization to liven up old school marketing
Calgary-based company offers an array of unique individual, team and franchise-ready print materials