Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships
A real estate agent's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
Real estate doesn't lack lead gen options, Jimmy Burgess writes. It lacks execution. He provides a wealth of resources and the strategies you need to implement them
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons
Post-NAR settlement, it’s never been more critical to generate listings, Jimmy Burgess says. That’s why he sat down with Curaytor’s Jimmy Mackin to highlight these winning strategies
Change is coming, so it's time to make sure you're leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming
The future is bright — it starts with your next listing, coach Darryl Davis writes. Embrace these 25 strategies to grow your business, enrich your community and strengthen your network
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
Don’t believe the lies. You are in the right place, at the right time, and in the exact business that can help you build the life you always dreamed of having
The low-inventory problem has consumed many agents' minds for years. Top agents shared at Inman Connect how they stay ahead of the game by drilling down into some of these strategies
Stop sending the same-old, same-old marketing collateral. Use QR codes to make everything you provide more meaningful
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail