The secret to making your clients love you: Save them money
Helping clients and prospects save money is one of the most powerful marketing strategies
by Bernice Ross Jun 23
UWM brings back 1% down conventional mortgage program
Nation's largest lender reboots 1% down loans that cover up to $7K of the homebuyer's down payment when financing a purchase with a loan backed by Fannie Mae or Freddie Mac
by Matt Carter Jun 11
Have you been using AI wrong? This missing piece unlocks real results
Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business
by Bernice Ross May 28
Most homebuyers see a recession ahead. Some are even asking for it
Nearly twice as many Realtor.com visitors say they would be more likely to buy if a recession hits compared to the share who say they'd be less likely to buy if the economy fails, new polling shows
by Matt Carter May 20
Bernice Ross launches new take on investing with 'The Investor Scoop'
The Investor Scoop brings over 25 contributors who will dive into a wide range of content but in a humorous way, from tax tips and tech tools to credit strategies to legal know-how
by Richelle Hammiel May 8
Help clients get spring deals done with an assumable mortgage
Get buyers off the fence and help sellers market their homes more effectively when you tap into the potential of assumable mortgages, Troy Palmquist writes
by Troy Palmquist Mar 6
Black households led first-time homebuyer market in 2024
Despite a nationwide dip in first-time homeownership, Black buyers have bucked the trend in 2024, leading the market with 62% purchasing their first home, according to Zillow
by Richelle Hammiel Feb 20
Rocket offering renters up to $5K in closing credits
RocketRentRewards lets homebuyers earn closing cost credits equal to 10% of their verified rent payments over the past year — about $2,160 for those paying the average $1,800 in rent
by Matt Carter Feb 19
5 reasons homebuyers need their own agent now more than ever
It's tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success
by Bernice Ross Feb 12
First-time buyer savings platform Foyer raises $6.2M
Contributing investors included Alpaca VC, Hometeam, Animo Ventures and ResilienceVC. Funds will help Foyer invest in consumer confidence, savings and education, said founder Landy Liu
by Lillian Dickerson Jan 28
Harris touts a $25K down payment grant. Will homebuyers care?
The question we should be asking about Kamala Harris' down payment grant proposal, Dr. Lee Davenport writes, is, 'Will anyone jump through hurdles to take part in the program?'
by Lee Davenport Oct 23
How to close more listing appointments in today's market
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
by Bernice Ross Oct 18
How to use down payment assistance to close more deals
Looking for a way to differentiate the service you provide to buyers? Luke Babich writes that a top-down knowledge of down payment assistance programs in your area can help you stand out
by Luke Babich Oct 17
Trump, Harris housing policies emerging from the rhetoric
Housing policy has gotten short shrift in the debates, with a tight focus on immigration and inflation. But the candidates' platforms — and Project 2025 — provide more details
by Matt Carter Oct 16