Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
Just because you're practicing social distancing doesn't mean your team should give up on engaging with prospects and clients. Here's how to build quality connections online
Opinion
Although developed for a range of service-based business, ReferMe IQ has a unique appeal to real estate — and comes ready to go with automated email campaigns
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
Smart Match builds profiles for agents' clients, then customizes the listings it sends them via email
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money
From image editing and social media software to digital scanner apps, every real estate pro can benefit from these digital marketing tools
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How to rise above the noise in a crowded inbox
Worried about the winter slump? Here are some things to keep you busy — and to prepare you for the spring market
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Use your digital reach to be a trusted advisor in your community
Whether you’re a new agent or one who needs a boost in leads, these strategies will strengthen your efforts
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This seemingly easy fix is actually risky and hard to repair. Here’s why.