5 powerful strategies to harness publicity and build your business
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
by Chris Pollinger Jun 27
Constant Contact's new AI release executes marketing campaigns
Constant Contact said its intent is to help marketing teams and small businesses get past the most manual and challenging aspects of marketing campaigns: creating and delivering content
by Craig C. Rowe May 8
Video automation suite Roomvu lands at LeadingRE, Realty ONE
Roomvu provides ready-made topical content themes and short-form messaging tactics to help users integrate digestible, shareable video into more expansive marketing plans
by Craig C. Rowe Mar 18
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
In the age of AI, authenticity wins
Marketing company owner Christine George, Linkedin expert Alex Hanson and the hosts of popular podcast 'Glitter and Gay' share branding wisdom with crowds at Inman Connect New York
by Craig C. Rowe Jan 25
Happy Grasshopper launches new consulting program for agents
The year-long program includes 1-on-1 consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results
by Craig C. Rowe Sep 25
Delta Media Group aims for peak customization in new app release
DeltaNET7 might sound like a covert military op, but it's proptech that rests on a flexible CRM solution and provides a host of ways for brokerages to implement user-level automations
by Craig C. Rowe Sep 18
Mobile-first marketing standout Rechat emphasizes collaboration, strategy: Tech Review
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
by Craig C. Rowe Sep 8
Understanding the sales funnel: A guide for new real estate agents
Feeling a little lost about sales funnels? Here's an explainer to break down what they are and how to use them to grow your real estate business
by Jessi Healey Aug 12
How do you know if your email newsletter is getting results?
Measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers
by Eric Bramlett Jun 28
Happy Grasshopper eyes closing gift fix with Marigold & Grey deal
Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company
by Craig C. Rowe Jun 8
5 effective prospecting strategies to take you beyond cold calling
While cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape
by Diana Zaya Jun 7
How to create an email newsletter that cuts through the noise 
A well-designed email with meaningful content helps to build your brand while you generate and nurture leads
by Eric Bramlett May 25