This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
Former radio host Kimberly Ray, who was fired for on-air racist remarks, has been hired by local Rochester, New York, brokerage Revere Realty
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
'Any good marketer and brand advocate knows that when the downturn comes, you don't stop advertising,' Coldwell Banker Chief Marketing Officer David Marine told Inman
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
David J. Helton, 45, and Michael W.B. Evans, 37, reportedly waited outside for the female agent and tried to grab her
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why?
What would you do with this historic home complete with its own functional jail?
Panelists at the Inman Connect Now Midwest Regional Breakout session discussed their strategies for navigating the pandemic, how they're planning for contingencies and where they see the market headed next year
There is an ever-growing number of private search engines that promise the highest level of privacy and no data collection. Could these sites have a significant impact on real estate marketing?
Hit hard by the pandemic, Gunnison County introduced temporary measures preventing second homeowners from visiting their properties