Opinion
Remember, when you're cold-calling, you're serving — not selling. Here are 3 concepts and 6 dialogues that can help you communicate more effectively
Opinion
Get your paperwork completed quickly and as pain-free as possible with these top tips
Opinion
Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it's TikTok, but for real estate
Opinion
We all need to figure out a way to live online — in the cloud — but we also need a way to survive if our systems go down. Let this real-life hacking horror story inform the way you protect yourself and your business
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
Dozens of posts on various social media platforms have weighed in on the latest chapter of a long-running feud between eXp Realty and Keller Williams
More top luxury brokers are venturing into the metaverse; Inman explores what agents need to know about this nascent category of real estate
Generation Z includes people now in their 20s and teens. They're young, but beginning to buy houses and poised to become a major force in the near future.
Millennial real estate preferences are shaped by a desire for convenience and amenities, coupled with the lingering effects of the Great Recession. This is the first installment in Inman's 5-part series on the ways people from different generations approach the homebuying experience
If you’ve got that social media writer’s block, Jimmy Burgess has gathered 22 social media ideas to post so you never run out of content. Use these to connect better with your ideal clients
Technology developed by Evocalize helps companies establish and spread their brand and services through an array of campaigns on Google, Facebook and Instagram
There's no doubt that eXp has been on a hot streak, but that doesn't mean the brokerage lacks challenges to consider as it looks to 2022, including scaling operations through rapid growth
Proptech's banner year, a couple long-awaited IPOs, surging rent growth and more — here's all the hot Property Portfolio news that hit the presses in 2021
Looking to grow your business by expanding your social media presence? Instagram is the place to be. Here's a step-by-step playbook on how to make it work in your business
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Going Live is a powerful way to market a listing. Here are tips to make it as effective as possible.