Show competence, build trust, and earn the next step without chasing
Opinion
American attitudes around home affordability will determine whether Congress treats housing as a priority or as another talking point to be dropped between election cycles
If your buyer clients keep stalling, ghosting or drifting, don't reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process
Opinion
Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in
A coalition of groups has warned that the Trump administration's goals for the mortgage giants will leave up to 177K lower income homebuyers looking elsewhere for a loan
Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket
START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide
Stuart Siegel, President and CEO of Engel & Völkers Americas, writes that while the American dream of homeownership is not dead, it is changing
As a buyer's agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today's market challenges
New construction starter homes may be a thing of the past as costs continue to rise, according to a report from Cotality. Buyers are flocking to a new kind of starter home, one that's older, smaller
Purchase loan requests are up 3% from a week ago and 22% from last last year even as mortgage rates climb to highest level in 4 weeks, Mortgage Bankers Association survey shows
Gen Z is ready to purchase a home, but they need guidance and education, Atlanta-based Realtor Jessica Dudley writes. Here's how you can help them achieve their real estate goals
Purchase loan demand up 11% last week, with 'surprisingly strong' demand from conventional loan borrowers given lingering economic uncertainty, MBA economist Mike Fratantoni says
While plans to privatize the mortgage giants are on the back burner, Trump administration may impose limits on how much support the mortgage giants can provide to riskier borrowers
Prices hit record highs in 2024, making affordability just as big a problem as it was on the eve of the 2007 housing bust. But this time, prices in most markets are expected to decelerate, not fall