The program includes its most well-known home-tour product with dollhouse view, 25 or more high-end still photos, a static 2D floor plan and a 10-15 second preview reel
Zillow said the photography scheduling and marketing service is the 'first of two next-generation listing marketing products'
Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors' report
The intent is 'to make floor plans ubiquitous in the US, something that the market has needed for some time but has never had a clear path to reach,' the company stated
Zillow is branding around the idea of 'Zillow Surfing,' the consumer habit of using the site's extensive listing content as a time-killer and a way to scroll through what else is out there
Floor plans are the 2nd most critical property marketing visual after photography, according to the National Association of Realtors 2021 Home Buyer and Seller Generational Trends report
New feature set to provide more information about each individual property, including 3D tours, photos and the view out the window. ‘Getting on a prospect’s short list is very important’
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
CubiCasa's mobile scanner provides real estate photographers, staging professionals, interior designers and contractors a sub-5 minute solution for acquiring space dimensions and construction insight
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
The integrated virtual touring solution will provide interactive virtual content for a potential client to explore, as well as a live leasing agent available on-demand
These days, the competition is fierce. If you want to stand out from the crowd, you'll need to put your expert-level marketing skills to good use — both online and offline. Here are four things to focus on when it comes to listings
Virtual renovations and 3D renderings can be powerful tools in marketing properties that are currently under construction, haven’t been built yet or need a little facelift. So, what does the process entail, and how does it work?