Behaviors of online real estate consumer are constantly evolving. Deanna Brown is President of Interactive group for Scripps Networks, the company behind Inman Innovator Awards winner Frontdoor.com explains.
A conversation with Deanna Brown, President, Scripps Networks Interactive.
New and old online real estate companies in recent years have approached the business as media enterprises, using content and advertising as a business model. What is the outlook for these companies? Can real estate content really work to fetch enough advertising dollars to feed a media enterprise?