Filtering every thought through AI eventually made this broker stop trusting her own instincts
Growing your real estate business in today’s market takes more than hustle
Generic content is a direct hit on your credibility as a communicator
Opinion
Contributor and broker Holly Brink says that alternative MLSs and associations across the country are offering agents the long-overdue flexibility they need
Contributor and COO Holly Brink has the ultimate guide to decode the lingo of business for new and seasoned agents
This week on The Download, Inman contributors and staffers weigh in on the controversy surrounding President Trump's 50-year mortgage proposal
Opinion
A 50-year mortgage is not a financial trap, broker Holly Brink writes. It's a tool that's designed to give homebuyers more ways to win in today's market
Sandilyn Burnett's years in the service shaped how she runs her company today: with structure, accountability and an unwavering sense of duty, Josh Ries writes
After a week of legal battles and portal platform shakeups, real estate leaders break down what it all means for agents on the ground
Opinion
While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service
On July 26, 1990, President George H.W. Bush signed the Americans with Disabilities Act into law. In observance, ensure your business is inclusive and easily accessible, broker Holly Brink writes
A signed agreement doesn't hold a buyer hostage; it’s a tool that explains your duties and obligations to them. Broker Holly Brink tells you how to position it with confidence and clarity
Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation