Serhant’s diss, Homes.com’s boost, Caballero’s record: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh May 16
Top 8 bogus or even deceptive things agents say to land a listing
With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the things agents might say or do to score a deal
by Carl Medford May 14
Mortgage lender Lower acquires Movoto and parent OJO
The deal will give Lower greater reach, while also contributing to an 'end-to-end homeownership' platform — increasingly the holy grail of real estate technology
by Jim Dalrymple II May 13
Homes.com will 'boost' listings that are banned on Zillow: Florance
CoStar CEO Andy Florance on Thursday said the 'Boost' tool it rolled out on April 29 will now be available for brokers and homeowners who have been thwarted by Zillow's private listing ban
by Marian McPherson May 9
Realtor.com parent Move raises quarterly revenue amid headwinds
Move Inc. grew revenue for the second-consecutive quarter, despite declines in lead volume and suppressed web and mobile traffic at Realtor.com, earnings data released Thursday shows
by Marian McPherson May 8
Realtor.com teams up with Reba McEntire for ad campaign
The campaign features McEntire advising would-be homebuyers in sitcom-like scenarios. It's also the largest such campaign in the portal's history
by Jim Dalrymple II May 5
CoStar Group posts rising revenue as Homes.com grows in Q1
Revenue grew by 12% to $732M, and the Homes.com salesforce expanded to 370 people on the way to a goal of 500 reps, according to quarterly earnings data released Tuesday
by Marian McPherson Apr 29
Auction.com says its listing views are up with Zillow commingling
Auction.com executives confirmed to Inman that views of its listings have increased significantly since Zillow began rolling out a new user experience that now includes previously hidden listings
by Taylor Anderson Apr 25
Agents find waning value in the purchase of portal leads: Intel
Nearly 70% of agents who have purchased portal leads in the past say they no longer buy them, citing 'time and money' needed for maximum ROI, according to the latest Intel Index polling data
by Marian McPherson Apr 21
Zillow and Redfin listing ban FAQ: What you need to know now
Zillow Group and Redfin rocked the industry with 2 bans on listings that don't follow Clear Cooperation Policy guidelines. Here's what we know about the policies and how they'll play out
by Marian McPherson Apr 17
How top teams and agents can create real estate clients for life
As portals bet on predictive AI, algorithms and massive ad spends to build customers for life, Bernice Ross writes, you can be there personally for the important milestones in your clients’ lives
by Bernice Ross Apr 17
Watchdog calls on DOJ to investigate private listing networks
Consumer Policy Center fellows Stephen Brobeck and Wendy Gilch praised Zillow's private listing ban while calling on the Department of Justice to limit the spread of private listing networks
by Marian McPherson Apr 14
Redfin to follow Zillow as it rolls out portal ban on some private listings
CEO Glenn Kelman on Monday also called on MLSs to create a 'coming-soon' designation for listings that would conceal Days on Market and historical pricing data from consumers
by Taylor Anderson Apr 14
CoStar's Florance: New Zillow rule 'hijacks your leads for profit'
Opinion
CoStar founder and CEO Andy Florance takes Zillow to task for its new listings policy, calling it anti-consumer and anti-agent
by Andy Florance Apr 14
Checkmate or alienate? Reactions mixed as firms align with Zillow
NextHome threw its support behind Zillow's private-listing policy Friday, the second brokerage to officially back the plan, as rival portals and critics of NAR's Clear Cooperation Policy sounded off