Renting becomes sign of wealth as many opt against homebuying
Cities in California, North Carolina, Florida and New York have seen a surge in wealthy renters compared to pandemic numbers
by Richelle Hammiel Mar 11
Krishna, Kelman dish on the future of 'the Rocket-Redfin experience’
Rocket CEO Varun Krishna and Redfin CEO Glenn Kelman share why they've agreed to merge as part of a $1.75B acquisition. AI, data and a complete consumer experience were at the center
by Taylor Anderson Mar 11
How this broker embraces personal and professional evolution
Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets
by Pam Blair Mar 11
Inman announces 2025 class of Marketing All-Stars award winners
Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry
by Inman Mar 11
Future-proof your real estate business: 5 smart tips
Keep up with the latest technological advances or risk falling by the wayside
by Luke Babich Mar 11
How this Las Vegas Realtor made social media a lead-gen machine
Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing
by Rick Guerrero Mar 11
The US is short 3.8M homes — Realtor.com wants to fix that
Despite builders’ best efforts, America’s 3.8M housing gap won’t be closed until 2032, according to a new analysis. Realtor.com is aiming to expedite that timeline with a new zoning campaign
by Marian McPherson Mar 10
Meet Zillow's dynamic duo helping consumers 'get home'
Senior vice presidents Cynthia Taylor and Michael Sherman are helping guide Zillow's agent software and rentals segments to the next level as the company pushes forward on its Super App
by Marian McPherson Mar 10
The agent as a brand: How to empower your individual identity
Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition
by Inman Mar 10
Rocket Companies to purchase Redfin in $1.75B all-stock deal
This acquisition will integrate Redfin's home search platform, which features over 1M listings and a network of 2,200 agents, with Rocket Companies' mortgage origination and servicing
by Richelle Hammiel Mar 10
More sellers are taking a hard-line approach with commissions: Intel
February Intel Index data suggests that agents are beginning to track patterns in what's happening to their commission rates, and are less uncertain about how it's impacting business
by Lillian Dickerson Mar 10
How to amplify your brand's voice and attract your dream clients
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Tool Kit: How to be a Wonder Woman in real estate
In celebration of International Women’s Day, trainer Rachael Hite highlights 4 traits top women in real estate share and provides resources to help you become your own superhero
by Rachael Hite Mar 8
A small but growing minority think it's a good time to buy a home
While only 1 in 4 Americans surveyed last month by mortgage giant Fannie Mae said its was a good time to buy a home, that's up from an all-time low of 14% last spring
by Matt Carter Mar 7
Weak February jobs report moves the needle on mortgage rates
Mortgage rates eased Friday as investors took stock of new data showing employers added 151,000 workers to their payrolls in February and the unemployment rate ticked up to 4.1%
by Matt Carter Mar 7