Born into real estate royalty, Farrah Brittany makes the tough look easy
Following on the heels of Mauricio Umansky and Rick Hilton — her stepdad and uncle, respectively — the Inman Global Influencer has risen to the top of the Beverly Hills luxury market in short time
by Lillian Dickerson Mar 13
15 Instagram accounts agents can learn from in 2024
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
by Jimmy Burgess Mar 8
Inman's 2024 Global Real Estate Influencers revealed
Broker and reality television star Ryan Serhant headlines an all-star roster of the industry's most compelling voices for the second-annual Inman Global Real Estate Influencers program
by Lillian Dickerson Feb 15
24 of the best listing lead ideas for 2024
Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes
by Darryl Davis Feb 5
What to do on social in 2024? Avoid politics at all costs
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
by Lillian Dickerson Jan 24
Collabra and Bright MLS team to give agents ad tech
Bright MLS subscribers will now get free access to Collabra's AdBuilder and SphereIndex tools, which can be used within Bright's platform
by Jim Dalrymple II Jan 23
Matt Lionetti of Over Ask podcast leaves The Agency for Real
Lionetti said he believes Real's model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too
by Lillian Dickerson Dec 13
How do you add a GIF to an Instagram Reel?
This week, Sue 'Pinky' Benson explains how to perk up your short-form videos on Instagram with fun and engaging GIFs
by Sue Benson Dec 11
7 smart strategies for getting more real estate leads for less than $100
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
by Darryl Davis Dec 7
Agent once affiliated with big NY brands goes on racist Insta rant
Video of an agent who was once affiliated with Corcoran and SPiRALNY surfaced over the weekend with him spouting racist terms and bragging about tearing out a Black man's dreadlocks
Women are supporting women on Threads. Should you?
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
by Jessi Healey Nov 30
Why should I talk about personal stuff on Instagram?
This week, Sue 'Pinky' Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business
by Sue Benson Nov 27
3 things you should do on your Instagram Story today
This week, Sue 'Pinky' Benson explains the three things real estate agents should be doing on their Instagram Stories
by Sue Benson Nov 13
Seal the deal with Instagram leads to generate 10% more business
Instagram expert Michelle Berman-Mikel teaches you to actively prospect and convert your Instagram connections into buyers and sellers who only want to work with you
Start your next IG conversation to generate 10% more business
According to marketing expert Michelle Berman-Mikel, saying the right thing, then moving the conversation into the real world, allows you to create a social media strategy that converts