Trending: Trial Reels, smarter ads and AI-powered reach
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
by Jessi Healey Jun 15
Trending: Agents, it’s time to show your face (and find your voice)
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
by Jessi Healey Jun 1
Trending: Google goes all-in on AI — are you ready?
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 24
Real estate marketing 2.0 seeks to double down on attention economy
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market
by Lillian Dickerson May 22
Yes, another social media panel — because it's important for business
Angel Nicolas, Tiffany McQuaid and Jonathan Vega's different approaches to the marketing tactic show there's no one-size-fits-all approach when it comes to finding success through social media
by Lillian Dickerson May 21
Tracy Tutor claps back after reality TV remarks by Compass evangelist
The 'Million Dollar Listing LA' star took to Instagram to criticize Compass Chief Evangelist Leonard Steinberg's recent critique regarding how women in real estate are depicted on reality TV shows
by Lillian Dickerson May 20
How to set up your digital profiles as a new real estate agent
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you
Trending: National parks get spicy, TikTok gets inclusive
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
by Jessi Healey May 18
7 Instagram features agents should use (but probably don't)
Go beyond the basics with these under-the-radar Instagram tools that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes
by Alyssa Stalker May 15
13 tasks real estate agents can delegate to technology (beyond AI)
From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech
by Holly Brink May 14
Trending: A winning gorilla debate answer, and TikTok holds on
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 11
Rewrite the rules: 5 fresh ways to use Canva for real estate
Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication
by Rachael Hite May 7
10 ways for new agents to grab market share this spring
You don’t need 10 years in the business to make an impact this spring, coach Darryl Davis writes. You need 10 moves — done with consistency, creativity and a willingness to learn as you go
by Darryl Davis May 6
Trending: AI arms race, Reels remix and posting 5 times a day
Jessi Healey breaks down Meta’s new AI app, Instagram’s creative updates, and the fine line between funny and flop when brands go viral
by Jessi Healey May 3
Here are our 10 most popular how-tos of 2025 (thus far)
Curious what your competition is consuming? Inman Service Editor Dani Vanderboegh rounds up the top trending topics, smart strategies and sage advice of the year as chosen by our readers
by Dani Vanderboegh May 3