'NAR swat team' strikes Arizona home in wild new marketing video
The Instagram video shows agents with 'NAR' along the back of swat team jackets bursting into a home before tackling, tasing and hogtying a Realtor who failed to remove an offer from the MLS
by Lillian Dickerson Jun 26
24 innovative video content ideas for 2024 (with real-world examples)
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field
by Jimmy Burgess Jun 21
Quiana Watson almost got burned by the tea — but knows better now
The broker has come a long way from her small-town upbringing in North Carolina. From property manager to agent to broker-owner and reality TV star, the journey has been enlightening
by Lillian Dickerson Jun 13
public speaking, marketing, audience, stage
Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas
by Rainy Hake Austin May 15
The 'Chick-fil-A on Sunday' ChatGPT listing presentation plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
Born into real estate royalty, Farrah Brittany makes the tough look easy
Following on the heels of Mauricio Umansky and Rick Hilton — her stepdad and uncle, respectively — the Inman Global Influencer has risen to the top of the Beverly Hills luxury market in short time
by Lillian Dickerson Mar 13
15 Instagram accounts agents can learn from in 2024
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
by Jimmy Burgess Mar 8
Inman's 2024 Global Real Estate Influencers revealed
Broker and reality television star Ryan Serhant headlines an all-star roster of the industry's most compelling voices for the second-annual Inman Global Real Estate Influencers program
by Lillian Dickerson Feb 15
24 of the best listing lead ideas for 2024
Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes
by Darryl Davis Feb 5
What to do on social in 2024? Avoid politics at all costs
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
by Lillian Dickerson Jan 24
Collabra and Bright MLS team to give agents ad tech
Bright MLS subscribers will now get free access to Collabra's AdBuilder and SphereIndex tools, which can be used within Bright's platform
by Jim Dalrymple II Jan 23
Matt Lionetti of Over Ask podcast leaves The Agency for Real
Lionetti said he believes Real's model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too
by Lillian Dickerson Dec 13
How do you add a GIF to an Instagram Reel?
This week, Sue 'Pinky' Benson explains how to perk up your short-form videos on Instagram with fun and engaging GIFs
by Sue Benson Dec 11
7 smart strategies for getting more real estate leads for less than $100
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
by Darryl Davis Dec 7
Agent once affiliated with big NY brands goes on racist Insta rant
Video of an agent who was once affiliated with Corcoran and SPiRALNY surfaced over the weekend with him spouting racist terms and bragging about tearing out a Black man's dreadlocks