For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market
Angel Nicolas, Tiffany McQuaid and Jonathan Vega's different approaches to the marketing tactic show there's no one-size-fits-all approach when it comes to finding success through social media
The 'Million Dollar Listing LA' star took to Instagram to criticize Compass Chief Evangelist Leonard Steinberg's recent critique regarding how women in real estate are depicted on reality TV shows
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
Go beyond the basics with these under-used Instagram features that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes
From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
Consistent action focused on the right activities translates into professional success