The very idea of a franchise is rooted in leveraging corporate-supplied marketing messages, and offices are under strict watch to ensure they're on track
Realogy's Jennifer Marchetti on what it's like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at ICNY
At Inman Connect Las Vegas, 2 experience experts talked about how you can create authentic experiences in your everyday interactions
For a $10 yearly fee, Better Homes and Gardens Real Estate agents can provide clients with access to Better Homes and Gardens magazine's Insider program
Agents affiliated with Better Homes and Gardens Real Estate will be able to launch a branded social advertising campaign in less than 10 seconds