Logotype vs. logomark: What does your brand need?
When people talk about logo design, they are usually referring to the business name, not the mark, though the distinction is important
by Laura Viñalet Apr 4
A woman upset at something she sees on a screen
Opinion
Avoid disappointing your clients
by Laura Viñalet Feb 13
7 must-dos for even the most experienced real estate agents
Cross these items off of your list consistently
by Laura Viñalet Nov 21
5 key features that make your listing photos pop
Be sure your pictures make the grade
by Laura Viñalet Oct 18
7 marketing tools today's agents want from their broker
If you can’t offer guidance, agents will find a broker who can
by Laura Viñalet Sep 6
A frustrated man crumpling up paper drafts of writing
There are no shortcuts -- it takes time and effort
by Laura Viñalet Aug 29
Should agents create a Facebook group?
The pros and cons of creating a group
by Laura Viñalet Aug 9
A woman accountant creating a budget using a calculator
Stop listing reasons, and make it happen
by Laura Viñalet Jul 26
7 listing grammar mistakes you can't afford to make
Agents: Pay attention to what you write
by Laura Viñalet Jun 14
The one thing you should do before landing on a marketing plan
Setting realistic expectations is key to the success for any venture
by Laura Viñalet May 17
4 rules for choosing your best branding colors
Set the right tone for your business
by Laura Viñalet Apr 26
Why you shouldn't look to competitors for marketing ideas
Why it's time to look at real estate websites differently
Why indecisiveness will stunt your growth
Pull the trigger before you miss out
by Laura Viñalet Feb 25
Why you need real estate marketing
If the goal of your business is to gain customers, you need it
by Laura Viñalet Jan 12