The ABS Formula: Your key to closing 2 deals every week
Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes
by Ricky Carruth Feb 11
7 real estate strategies that died in 2024 (but agents keep doing them)
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
by Jimmy Burgess Feb 9
How to reach and engage clients across generations
Engel & Völkers' Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers
87% of mortgage lead gen comes from referrals and past clients
When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships
by Mike DelPrete Feb 3
5 critical areas that agents cannot afford to skimp on in 2025
Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes
by Rachael Hite Feb 1
Your social media blueprint from a 22-year-old real estate prodigy
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Maximizing a '3rd place': 3 keys to building relationships that transact
Third places, where people gather for face-to-face social interaction, offer opportunities for real estate agents in an increasingly fragmented and isolated society, team leader Carl Medford writes
by Carl Medford Jan 28
Yes, there's still time to make 2025 your best year yet in real estate
There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn't it be you?
by Jimmy Burgess Jan 26
What you need to know about upcoming cold call rule changes
For real estate agents, changes to the Telephone Consumer Protection Act will mean being extra careful with how you gather leads, contact potential clients and manage consent
by Darryl Davis Jan 17
Take your mark, get ready, fence! to generate business in 2025
Broker Annette DeCicco offers lessons learned from her father, a hall-of-fame fencing coach, that can be your roadmap to generating more leads in 2025 and beyond
by Annette DeCicco Jan 7
No, you don’t need more leads. Here's what to do instead
Stop blaming the leads, the market or your CRM. The problem — and the solution — rests squarely on your shoulders, consultant Chris Pollinger writes
by Chris Pollinger Jan 6
Check out this can't-miss expired listing opportunity for 2025
The right data and a winning marketing plan can set you up for 2025 success when you pursue expired listings, Jimmy Burgess writes
by Jimmy Burgess Dec 20
Why your lead sources are setting you up for failure
The thing that's killing your real estate business, coach Ricky Carruth writes, is the way you've been programmed to think about leads
by Ricky Carruth Dec 5
RealScout releases Search Links, first major update to Pro+ platform
RealScout has launched Search Links, a new tool that enables agents to generate and nurture leads through personalized home search. Search Links is only available to RealScout Pro+ users
by Marian McPherson Dec 4
11 transaction-generating strategies primed for success
It's up to you to make your own luck and find opportunities where others won't look. Jimmy Burgess offers strategies both old and new that are poised to work now
by Jimmy Burgess Oct 25