Expired listings provide a wealth of new marketing opportunities
Manage near-term transactions and long-term lead generation
Find out what you can learn from Spencer Pratt's LA mayoral race campaign strategy
Together, they create a business that is far more sustainable, scalable and predictable
A lead magnet isn't a marketing hack. It's a system
Why smart agents still avoid the phone, and the system that beats 'knowing what to do'
Show competence, build trust, and earn the next step without chasing
Stop giving lectures, and start positioning yourself as a market expert with this simple strategy
Cut waste and generate more leads to grow your real estate business
Opinion
More buyers likely means a higher price in a shorter amount of time
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up
Opinion
Compass's new listing lead referral program is opt-in, voluntary and worth paying attention to
Opinion
The Do-Not-Call list isn't the insuperable barrier many real estate agents assume
Explosive professional growth is created by showing up in ways others choose not to
Focus on clear positioning, consistent content, strong relationships and simplified systems