5 steps to building a database that yields million-dollar deals
At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multimillion dollar businesses going
by Marian McPherson Jan 28
Affordable, agent-developed Zephyr Leads is one to watch
A Seattle agent, tired of mainstream options, spent 2 years developing a software solution to help agents generate leads, manage contacts and market listings
by Craig C. Rowe Jan 24
myWeichert to empower 13K agents in lead gen, sales and marketing
Developed with Inside Real Estate's kvCORE, myWeichert will roll out across the enterprise to support brokers in coaching and business and agents in business generation
by Craig C. Rowe Jan 23
Take stock before you knock: 4 tips for solid prospecting
Going door-knocking? Here's how to make the most of neighborhood marketing
by Matt Muscat Jan 23
4 ways giving back helps you become a better agent
Opinion
Volunteering helps to keep your perspective fresh by broadening your horizons
by Marilyn Blume Jan 20
Augment 'lead generation' with 'relationship building' in your 2020 business plan
The term 'lead generation' is a modern, dehumanizing concept that you might want to rethink in 2020
by Patrick Kilner Dec 27
Finding new business from old leads, a second look at RE/MAX's First
Opinion
We reviewed First in 2017. It has since gone mobile-only and encourages users to uncover new business from existing contacts and by keeping a pulse on the flow of the market
by Craig C. Rowe Dec 20
A lead gen story: Would you teach this to your kids?
Opinion
Generating leads isn't always fulfilling, but it should be
by Patrick Kilner Dec 20
5 ways to generate leads without listings websites
Buying leads is expensive. Here are 5 ways to generate them without spending all that money.
by Gill Chowdhury Dec 14
Dear Marketing Mastermind: How can I use podcasts to generate leads?
Opinion
Find out how to get started and how to make a podcast work for you, whether you are a guest or a host
by Christy Murdock Dec 10
Lead mining and coaching app First unveils income-tracking feature
This 4-star rated app is centered on existing networks rather than fresh leads. The new feature called Personal Network Efficiency lets agents know how much money they are winning (and losing) in their database
by Craig C. Rowe Dec 3
Are brokers wasting money on tech for their agents?
Opinion
Some agents won’t use tech no matter what you do. Here are a few reasons agents can be so tech-resistant
by Erica Ramus Nov 21
7 things everyone should do before paying for leads online
They might sound like a good deal, but you could find yourself paying for leads that go nowhere fast. Here’s how to protect yourself — and your wallet
by Christy Murdock Nov 20
Agentology rebrands as 'Verse,' branches out beyond real estate
Verse will now field and vet leads for companies in sectors such as education and insurance as well as real estate
by Jim Dalrymple II Nov 5