What other agents are highlighting (and hiding) in listing photos
Using fancy computer techniques, researchers analyzed more than 14,000 photos of homes for sale. From bedrooms to decks, here are the most popular features
by Daniel Houston Jun 22
5 gentle prospecting ideas for your team 
Soft skills can help maintain "good vibes" and stave away dated sales scripts that deter clients. These gentle prospecting tips can help you and your team sell homes with heart over hustle
by Darryl Davis Jun 9
Stop, look, listen: Focus on what sellers are NOT saying at listing presentations
Opinion
Clients tell you so much, not only with what they say but how they decorate, how they interact with each other and what they don’t say. If you’re not actively listening and asking questions from the beginning, it will come back to bite you later in the process.
by Christine Carr May 24
Are you a leader? How to bring out the best in your people
Opinion
Knowing how to be the best leader you can be is the first step before you can really be effective in helping your team blossom and grow.
by Adam Hergenrother May 17
Oh, shift! What agents need their clients to understand fast
Opinion
It can be easy to get caught up in the momentum of the market and forget the person who is operating on your behalf is working tirelessly to do so
by Cara Ameer May 13
Can you answer these 10 common questions about your new listing?
Opinion
Only a small percentage of agents can answer these ten questions about their listings. Are you one of the select few who can? 
by Bernice Ross May 13
Use seller leasebacks to give your clients more options
Opinion
Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value for clients and create opportunities
by Julie Busby May 11
How to help homesellers understand fair housing
Opinion
Most homeowners want to do the right thing, but they don’t always understand how they can unintentionally discriminate against a qualified buyer. Transparency and communication are the keys to ensuring optimal outcomes for everyone
by Teresa Boardman Apr 11
Will Washington be the second US state to limit love letters?
An effort to ban possibly discriminatory homebuyer love letters fell short in the Washington State Legislature, but could come back next year
by Daniel Houston Mar 10
19 tips for writing airtight contracts now
Ensure both you and your client are protected with practically perfect contract writing using these 19 tips
by Cara Ameer Feb 7
hundred dollar bills lined up
On Thursday, Realogy Brokerage Group CEO M. Ryan Gorman shared the company's stance on the National Association of Realtors' Participation Rule, saying, 'There’s no reason why an offer of compensation needs to be a mandatory requirement for a home to be listed in the MLS .' Mostly, real estate agents disagreed
by Marian McPherson Jan 7
Oregon love letter ban now in full effect — at least for a month
Listing agents in Oregon now have to comply with a new ban on homebuyer love letters in the state. However, a lawsuit by the libertarian Pacific Legal Foundation seeks to undo it
by Daniel Houston Jan 4
To earn a FSBO home listing, don't just ask for their business
In a recent webinar, Charles Curry of Authorify offered tips for agents angling for those enticing but tricky 'for sale by owner' listings
by Daniel Houston Jan 3
Your listing presentation makes me look bad. Stop shading your competition
Opinion
The best thing we can do for our businesses is be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompetent or unethical
by Teresa Boardman Oct 21
As Tesla sets its sights on Austin, listing agents near plant shift gears
With news of Tesla bringing its headquarters to Austin and a factory nearing its opening, agents are advising sellers nearby to think big
by Daniel Houston Oct 12