Automated listing descriptions get better with Nila June: Tech Review
Opinion
Nila June is software that uses property information to quickly write long- and short-form property descriptions for agents
by Craig C. Rowe Dec 10
Lucit makes billboard advertising more accessible than ever: Tech Review
Opinion
Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It's an ideal marketing tool for offices and teams of any size or brand
by Craig C. Rowe Nov 11
Plunk, Restb.ai partner to power next-gen home valuations
Two proptech apps, Plunk and Restb.ai, partner to better leverage how homesellers and agents analyze value in home renovations
by Craig C. Rowe Nov 10
Interactive Virtual Tours' floor plan product faces a tough field of competitors: Tech Review
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
by Craig C. Rowe Nov 5
New marketing suite from Tribus offers features for social, email and print
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
by Craig C. Rowe Oct 28
Instashowing launches offer management tool InstaOffers
InstaOffers helps reduce the confusion of multiple offer submission channels that stems from the industry having no single standard for accepting and considering offers
by Craig C. Rowe Oct 25
HomeTagz helps listing agents tell the whole story: Tech Review
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show
by Craig C. Rowe Oct 21
Showingly proves itself a comprehensive tool for showing property: Tech review
Companies seeking to organize and track consumer interest in their listings could realize benefits in using this app, as could MLSs seeking an alternative software in this category to offer members
by Craig C. Rowe Oct 1
SparkOffer's open-bid model helps listing agents market homes: Review
Opinion
This platform benefits agents with unique luxury listings, investment properties, land and other real estate that doesn't get a lot of attention on the local MLS
by Craig C. Rowe Sep 24
Inman Review: VSH Media rolls out mobile-based virtual staging
Opinion
Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media's mobile app offers agents an good, affordable option but charges more for faster turnaround
by Craig C. Rowe Sep 10
Inman Review: Real Happy is here to market your listings
Opinion
Developed by a mobile app engineer after a bad homebuying experience, Real Happy is another good entry for listing agents wanting a new, productive way to market and coordinate showings
by Craig C. Rowe Sep 6
MoxiPresent launches new tools and better brand control
The browser-based solution from MoxiWorks has embraced the power of the listing presentation by enabling individual agents to promote open houses, design and scroll through neighborhood tours, and quickly create listing print collateral
by Craig C. Rowe Aug 19
Virtual tour provider EyeSpy360 to expand through Meero agreement
Meero raised $230 million in 2019 to expand its ability to connect visual artists with businesses in need of marketing assets
by Craig C. Rowe Aug 19
IGuide's Planix offers immersive visuals and floor plans in one solution
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
by Craig C. Rowe Aug 11
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9