Houston Association of Realtors debuts home showing platform
Starting Thursday, HAR's 45,000 members can schedule and manage home showings through ShowingSmart. A mobile app will be available early 2022
by Marian McPherson Nov 11
Interactive Virtual Tours' floor plan product faces a tough field of competitors: Tech Review
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
by Craig C. Rowe Nov 5
This is the 1 thing multiple listing services can do to overtake Zillow
Tech leaders Christian Sterner and Branick Weix share how controlling the dissemination of rich data is the key to MLSs relevance and survival
by Marian McPherson Oct 29
Stagerie partners with BoxBrownie to offer virtual staging services
Real estate staging platform Stagerie has partnered with BoxBrownie to offer an exclusive discount for Stagerie users in need of virtual staging and photo editing services
by Marian McPherson Oct 11
Confused? Here's how landing pages and single-listing websites differ
Knowing how to best leverage each form of web presence can make you that much smarter a marketer — and your seller that much more satisfied with your effort
by Craig C. Rowe Aug 30
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
by Bernice Ross Aug 17
8 cutting-edge listing tech tools you should get to know
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
by Craig C. Rowe Aug 15
IGuide's Planix offers immersive visuals and floor plans in one solution
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
by Craig C. Rowe Aug 11
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
From slideshows to high-end films: 7 listing video tools that win buyers' attention
Every Facebook ad, email campaign and landing page you create is a chapter in your listing's story, and video is likely going to be the one buyers flip to first. Here are the tools you need
by Craig C. Rowe Aug 7
All the intel you need about listing tech this August
This month, we're sharing terabytes of knowledge on listing tech, its evolution and best practices tailored for today's increasingly digital world
by Inman Aug 2