Dear Marketing Mastermind: How can media make you the go-to local expert?
Opinion
Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christina Daves
by Christy Murdock Apr 9
Realtor.com unveils Facebook ads for agents
'Local Expert' ads target the same prospective buyers across realtor.com and Facebook
by Teke Wiggin Nov 1
Why blogging works in my real estate business
How I've used my blog to position myself as a local real estate expert
by Nancy Tallman Jul 20
3 reasons content marketing misses the real estate mark
Becoming the go-to real estate agent in your neighborhood: Part 1
How to choose the best farm area for you
by Riti Verma Jun 15
The art of specializing: what real estate agents can learn from basketball legend Magic Johnson
Calling yourself 'the local expert' is not the same as providing great customer service
by Bret Calltharp Apr 25
Zillow, Trulia and realtor.com haven't changed what defines a great Realtor
Technology has only shifted the point in time at which great agents are called upon
by Jeff Turner Apr 21
Real estate referrals: Lifestyle expertise, little 'extras' drive word of mouth
Top-notch customer experience is key to referrals
by Bernice Ross Oct 21
Walkability ratings available for 300 Canadian cities and 1,200 neighborhoods
by Inman Jan 23
E-newsletter can position agent as local expert
by Steve Bergsman Jul 20