Use a specialized AI stack to build authentic, high-converting content in half the time
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
By embracing branding, storytelling, PR and leveraging AI, Angela Yungk writes, agents can establish a competitive edge that extends far beyond transactions
Establishing yourself as a luxury real estate agent doesn't have to cost more, MyHome's Jennifer McAlpine writes. It's about a simplified aesthetic and a strong sense of your value proposition
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How to stand out and offer essential guidance to homebuyers in today's market
Former arbitrage trader, current team leader and new Inman contributor Jen Berbas speaks to the vital due diligence role real estate professionals play for consumers, even after Sitzer et al
Empower yourself with these 5 tips to become a local expert and a valued resource for your clients
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Studeo helps you stake your digital claim as the neighborhood expert
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A personalized, smart online marketing approach can help you differentiate yourself from local competitors
Opinion
Consumers have so much information at their fingertips these days that you need to prove your worth through intimate knowledge of specific markets, whether it's geographic or otherwise
Map technology compiles geo-pins for the hot amenities near homes for sale
Opinion
Becoming the go-to expert in your community can help you increase leads and close deals; if that's your goal, you might give Zavvie a try
Opinion
Online platform helps agents use content to stand out and own their market
WikiRealty aims to help agents put their local knowledge on display