Zillow rolls out new TV spot and expands consumer marketing campaign to radio, print
TV spot will air on cable and network channels throughout the homebuying season
by Inman May 12
Realtor.com ad campaign suggests homebuyers will be sorry if they use another app
Ads play up pitfalls of inaccurate, stale listing data
by Paul Hagey May 12
Let customer feedback shape the evolution of your product and it will sell itself
Insights from Onvedeo founder and CEO Boubou Guiro
by Inman May 2
Granite countertops, stainless steel appliances and a free Camaro
5-bedroom Bolingbrook, Illinois, listing marketed to gearheads
by Inman Apr 29
Strategies for getting hesitant homeowners off the fence and on the market
Opinion
Those who fear they have little or negative equity may be in a better position than they think
by Wendy English Apr 29
Redfin co-founder David Eraker back in real estate with seller-focused brokerage Surefield
Seattle-based firm uses 3-D virtual tour technology to market sellers' homes
by Paul Hagey Apr 28
Zillow, Trulia and realtor.com haven't changed what defines a great Realtor
Technology has only shifted the point in time at which great agents are called upon
by Jeff Turner Apr 21
Century 21 finds the Easter Bunny, hopes you'll help spread the word
Franchisor continues 2014 multimedia ad blitz with tongue-in-cheek YouTube video
by Paul Hagey Apr 18
6 tips for fostering client loyalty: It's about providing 'wow' experiences
Client appreciation days, small gifts can strengthen current relationships and create new ones
by Matthew Collis Apr 14
Imprev automates marketing of BHHS Fox & Roach Realtors listings
Every home will get its own single-property website, virtual tour site, YouTube video
by Paul Hagey Apr 7
Century 21 'takeover' of YouTube homepage continues 2014 ad blitz
Franchisor expects 27M unique visitors will see 'puppy cam' banner ad today
by Paul Hagey Mar 27
ERA Real Estate unveils new logo, announces 2014 marketing campaign
Streamlined logo and marketing campaign to be rolled out in July
by Paul Hagey Mar 25
Does your real estate website answer these questions?
Key concerns buyers and sellers want addressed before hiring you
by ActiveRain Mar 19
Century 21 returning to Super Bowl as TV advertiser in 2015 after taking a year off
Realogy franchisor goes back to the big game, where it advertised in 2012 and 2013
by Inman Mar 18
Branding, buyers and bad photos: 3 more reasons open houses excel at selling real estate
Opinion
Think of the open house as a satellite office, and stock it with value
by Wendy English Mar 18