What powers your business? 7 components every agent needs
Agents are a lot like computers — they need several key systems to function properly. Here are a handful of crucial components every agent needs to operate efficiently and without a hitch
by Faisal Susiwala Jan 14
'Do I sound too salesy?' 3 steps for selling in difficult times
Opinion
If you bear these ideas in mind and apply them when you can, you won't need to worry about sounding pushy or making people feel like they're just another customer
by Justin Tucker Jan 12
5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
KW Command launches into 2021 with new features
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
by Craig C. Rowe Dec 30
6 surefire tips for stepping up your marketing in 2021 
Doing business during the pandemic has been challenging, to say the least
by Stacey Ross Cohen Dec 19
3 top-notch marketing courses to elevate your digital game
With these 3 courses available online and on demand, you can take your digital marketing game to the next level in 2021 — without giving up valuable time and resources
by Victoria Kennedy Dec 15
7 tips for making your lead generation dollars go further in 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
by Bernice Ross Dec 15
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Engel & Völkers debuts marketing tech platform
MaX uses a proprietary algorithm and millions of data points to build custom campaigns, and to help agents know where to focus their efforts
by Jim Dalrymple II Dec 11
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
Looking for marketing help? 3 questions to ask before you make a hire
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
by Rachael Hite Dec 8
Always Buyers lets agents geographically map buyers' home needs
Opinion
The new map-based buyer agent tool helps broadcast where and what a buyer is looking for. It's active in Southern California with goals to expand nationwide
by Craig C. Rowe Dec 4
5 strategies for getting more clients without meeting face to face
Just because you're practicing social distancing doesn't mean your team should give up on engaging with prospects and clients. Here's how to build quality connections online
by Brandon Doyle Dec 4
BoomTown and Sisu announce formal, customer-driven integration
In another deep technical integration among big-name industry players, users of performance coaching software Sisu can link BoomTown communications to their goals and dashboards
by Craig C. Rowe Dec 3