real estate technology
These 5 questions help you figure out which are actually worth your time and your agents' trust
by Katy Borja Apr 20
Building a business that runs smarter (not harder): Streaming
Use AI advances to streamline and supercharge every element of your business operations
by Inman Apr 10
Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
real estate agent budget
NAR’s Nykia Wright says the NAR and its Realtors are 'trying to outrun irrelevance.' Here’s how agents can plan smarter, build trust and stay relevant in 2026
by Rachael Hite Oct 8
7 ways AI is helping my real estate team — and 8 ways it’s not
Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success
by Rachael Hite Aug 12
If you were selling a home, would you hire you as the listing agent?
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
by Bernice Ross Aug 5
Anywhere's David Marine: The power of storytelling is 'timeless'
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees
by Lillian Dickerson Jan 22
A telephone with a ringing bell above it to represent marketing that makes the phone to ring.
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
by Jimmy Burgess Sep 22
Constant Contact's new AI release executes marketing campaigns
Constant Contact said its intent is to help marketing teams and small businesses get past the most manual and challenging aspects of marketing campaigns: creating and delivering content
by Craig C. Rowe May 8
Use auctions to reboot your listing (without a price drop)
Embrace the potential of auctions and understand how to navigate their benefits and risks to elevate your approach, new Inman contributor Chad Roffers writes
by Chad Roffers May 2
Sotheby's unveils new brand ad campaign for post-pandemic era
'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
by Lillian Dickerson Apr 26
Leverage led this team to do more than 500 annual transactions
Opinion
Leverage is not a one-and-done proposition. Layering different types of leverage helps drive stellar results
by Jimmy Burgess Apr 21
Dippidi kicks off 2022 with new agent marketing services
Launched in 2019, Dippidi assists brokerages and agents in creating and running online advertising campaigns, namely on Facebook and Google's PPC platform
by Craig C. Rowe Jan 12