phone lead-gen strategy
Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing
by Greg Hague Dec 16
Analyst: Portals like Zillow face 'long-term risk' from Google real estate experiment
Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals
by Marian McPherson Dec 15
Zillow stalemate with Chicago's MLS looks like it's coming to a head
In a weekend email to its members, Chicago’s MRED MLS warned that Zillow had been contacting subscribers to say there may be ‘disruptions’ starting in the new year
by Taylor Anderson Dec 15
Many agents contemplate leaving NAR if their MLS lifts policy: Intel
While most would stay, the share of real estate agents who say they would toss their Realtor membership if allowed is not small. Here's how some brokerages are planning to respond, and what arguments agents might find convincing
by Daniel Houston Dec 15
AI prompts for real estate agents
The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes
by Jimmy Burgess Dec 14
Rate cuts, podcasts, buyer’s agents: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 12
How MLSs are responding to NAR's national policy shift: Intel survey
Now that real estate's largest trade group has lifted its national policy that ties MLS access to Realtor membership, local groups are beginning to weigh in
by Daniel Houston Dec 8
Zillow, Fannie and Freddie, Ridley make moves: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 5
RealScout announces agent-first AI search, its 'largest update ever'
In a live event to media, customers and prospects, RealScout revealed a new AI-based home search aiming to help agents improve on what consumers find in popular search experiences
by Craig C. Rowe Dec 5
hands-on real estate education
Opinion
New contributors and agents Chris and Diana Servedio Martis say that new real estate agents need hands-on experience, not just online quizzes, to get up to speed
Ridley founder says platforms, not agents, will eventually be at the center of the transaction
The self-sale company just secured new funding from backers including Fifth Wall. CEO Mike Chambers says his company wants 'to support agents' who are 'unapologetically consumer first'
by Craig C. Rowe Dec 3
buyer's agent commission
Opinion
The Consumer Policy Center still thinks commissions are too high. Cara Ameer writes that buyers and their agents should be allowed to determine the value of competent representation
by Cara Ameer Dec 3
lead generation metrics
These 5 metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope
by Josh Ries Dec 2
Real CEO Tamir Poleg
In his last Inman Interview for 2025, Real CEO Tamir Poleg shares his thoughts on AI, sustainable growth and why Zillow and Compass should end their feud 'sooner than later'
by Marian McPherson Dec 2
More MLSs are moving to provide non-Realtors with access
‘Maybe it’s time.’ In the wake of a recent change by the National Association of Realtors, more multiple listing services may explore ways to provide access to non-Realtors
by Taylor Anderson Nov 26