Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings, and made a major update to lead-gen tool Local Expert
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy
At the end of his historic 2-year term as president of the National Association of Realtors, Kevin Sears reflects on his legacy, the DOJ, 50-year mortgages and more
Compass agents are thrilled. Anywhere agents have concerns — but few are looking to jump ship. In the first Intel Index survey conducted after the merger news broke, real estate professionals shared their unfiltered thoughts about the deal shaking the industry
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Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
Agents say setting realistic prices, addressing repairs and investing in presentation are essential as sellers adjust to slower sales and rising inventory
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge
Opinion
The trade group's control over membership, access and pricing exacerbates risk for members and the clients they serve each day
Zillow delayed the rollout of its ban on publicly marketed private listings in the nation’s 3rd largest market, but the portal appears ready to crack down on the widely used Private Listing Network
The Consumer Policy Center says that buyer's agents have learned to hedge against the newfound ability of buyers and sellers to negotiate rates
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How innovation is reshaping the way homes are bought, sold and managed
In a new brief filed as part of the case against Zillow, Compass criticized the portal's alleged powers of 'intimidation' and claimed it was trying to serve as a regulatory agency
Opinion
By removing the automatic assumption of buyer’s agent fees, we’re putting the focus back where it belongs, Darryl Davis writes, on fiduciary duty, negotiation and service
CEO Jeremy Wacksman told Inman the portal is focused on 'ourselves and what we can control.' Zillow also said Thursday that 80% of home transactions involve one of its products
FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views
Opinion
Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes