direct-mail marketing campaigns
Send a letter, start a conversation, win the listing
by Jimmy Burgess Nov 16
NAR scores a victory in buyer commission lawsuit
An order from Judge LaShonda A. Hunt in the Batton homebuyer case struck down a proposed class of plaintiffs that included substantial overlap with the class in the now-settled Burnett case
by Lillian Dickerson Nov 14
zillow private listing ban
Zillow acknowledged last week that it wasn’t enforcing its private listings rule in Chicagoland, opening the question of where else the standards might not be in effect
by Taylor Anderson Nov 14
Jeremy Wacksman of Zillow
The portal argued that it is allowed to display whatever it wants on its own website, that it's not a monopoly and that its rule governing private listings does not hurt Compass
by Jim Dalrymple II Nov 12
Realtor.com puts 'spotlight' on listing agents with new feature
Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings, and made a major update to lead-gen tool Local Expert
by Marian McPherson Nov 12
AI prompts for real estate
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy
by America Foy Nov 11
NAR's Kevin Sears: We need to 'show everybody that we as Realtors are pro-consumer'
At the end of his historic 2-year term as president of the National Association of Realtors, Kevin Sears reflects on his legacy, the DOJ, 50-year mortgages and more
by Taylor Anderson Nov 11
Despite unease, Compass poised to retain most Anywhere agents
Compass agents are thrilled. Anywhere agents have concerns — but few are looking to jump ship. In the first Intel Index survey conducted after the merger news broke, real estate professionals shared their unfiltered thoughts about the deal shaking the industry
by Daniel Houston Nov 10
Real partners with MAXA Designs
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge
Russ Cofano and NAR building in Chicago
Opinion
The trade group's control over membership, access and pricing exacerbates risk for members and the clients they serve each day
by Russ Cofano Nov 4
Zillow calls Chicago's Private Listing Network a 'hidden listing scheme'
Zillow delayed the rollout of its ban on publicly marketed private listings in the nation’s 3rd largest market, but the portal appears ready to crack down on the widely used Private Listing Network
by Taylor Anderson Nov 3
It's 'difficult' for buyers 'to negotiate lower commission rates,' watchdog says
The Consumer Policy Center says that buyer's agents have learned to hedge against the newfound ability of buyers and sellers to negotiate rates
by Taylor Anderson Nov 3
Compass targets Zillow's warnings to agents in new brief
In a new brief filed as part of the case against Zillow, Compass criticized the portal's alleged powers of 'intimidation' and claimed it was trying to serve as a regulatory agency
by Lillian Dickerson Oct 31