An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients
by Lauren Henss Sep 18
AI real estate agent
Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.
by Taylor Anderson Sep 18
listing agent mistakes
When you avoid these listing mistakes and properly market properties, coach Darryl Davis writes, you create new branding and referral opportunities
by Darryl Davis Sep 18
BrightMLS and proptech startup Ocusell launch joint venture
BrightMLS and Ocusell have launched a joint venture to co-develop and license their existing technology solutions, including Ocusell List+ and Bright Listing Manager
by Marian McPherson Sep 18
Chris Kelly on Real Estate Insiders Unfiltered.
On this episode, Chris Kelly, the new president and CEO of HomeServices of America, talks Compass acquisition headlines, private listings and more
Robert Reffkin: This is real estate's college sports moment
Opinion
Just like the NCAA took advantage of athletes, Compass CEO Reffkin writes, Zillow, NAR and MLSs are just ‘monopolies that profit from work they don’t create’
by Robert Reffkin Sep 16
AI real estate agent
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
by Josh Ries Sep 10
Compass hires former NAR lead attorney as it doubles down on legal battles
Ethan Glass previously worked at the DOJ, and served as lead outside counsel for the National Association of Realtors throughout the trial in the Sitzer | Burnett homeseller commission lawsuit
by Taylor Anderson Sep 9
How this agent went viral by falling in love with the home in his TikTok video tour
Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok — but his real viral moment completely took him by surprise
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
Windermere agent Cassie Walker Johnson provides an 8-step plan that will streamline the way you work with hopeful homebuyers
A picture of someone searching Zillow to represent getting content ideas from Zillow.
Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons
by Josh Ries Sep 9
A picture of a huge tidal wave with Darryl Davis' photo, who's talking about seven red flags to watch for and tactical tips to help you fix a struggling real estate business.
Red flags help you course correct so that you can improve your business outcomes
by Darryl Davis Sep 5
5 strategies to build your first social media pipeline
Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes
by Alyssa Stalker Sep 4
woman with spyglass and movers loading truck
Instead of chasing static buyer and seller profiles, Steven McCloskey writes, focus on larger market trends, where movers are relocating along predictable pathways
by Steven McCloskey Sep 4
Mauricio Umansky and Nykia Wright in front of a court house
The trade association essentially denied all allegations that The PLS made against it, saying that Clear Cooperation and NAR policies are 'lawful, justified, procompetitive [and] pro-consumer'