Working with the Michael Jordan of real estate: Bess Freedman
Opinion
As Hall Willkie steps into a consultant role at Brown Harris Stevens, CEO Bess Freedman reflects on the impact of her mentor
by Bess Freedman Jun 9
Your circle prospecting plan is outdated. Here’s how to fix it
Stop chasing leads and start creating memorable outreach in person and online with helpful circle prospecting strategies from broker and lead gen specialist Josh Ries
by Josh Ries Jun 3
The open house system that generates leads like clockwork
Jimmy Burgess and digital marketing expert Josh Ries break down a system for creating multiple marketing opportunities from each open house
by Jimmy Burgess Jun 1
10 ways to set the stage for offers that win
Writing a winning offer isn't rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate
by Carl Medford May 27
Top 8 bogus or even deceptive things agents say to land a listing
With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the things agents might say or do to score a deal
by Carl Medford May 14
5 reasons marketing your listings to other agents still wins deals
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
by Bernice Ross May 1
Open house rules for agents: Do's and don'ts
Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes
by Andrew Reichek Apr 11
Flourish Collective to break world record with 72-hour open house
Flourish Collective's event will attempt to break the Guinness World Record of a 68-hour open house while supporting a mission-driven cause that the firm has championed for over a decade
by Richelle Hammiel Mar 13
These 5 marketing events will help move the needle on your listing
Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg's Kevelyn Guzman writes
by Kevelyn Guzman Dec 20
7 etiquette tips for sitting another agent's open house
Sitting an open house for a listing agent is a 'golden opportunity' to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes
by Jonathan Pressman Nov 12
The 12-point open house checklist every real estate agent needs
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results
by Darryl Davis Nov 5
Treat yourself to leads using these Halloween Instagram tricks
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
by Bernice Ross Oct 23
Here are your favorite scary movies: Pulse
We wanted to know whether or not you like scary movies and, if so, which is your favorite during spooky season
by Inman Oct 23
Monster mash your marketing with a Halloween-themed open house
In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis
by Darryl Davis Oct 15