Opinion
3 audiences. 3 battle plans. 1 thread that ties them together
How to demonstrate that you're still needed in an increasingly AI-driven world
Great marketing demands attention. Great financial systems quietly do their job
Focus on clear positioning, consistent content, strong relationships and simplified systems
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes
Contributor Greg Hague shares business-growth programs that he created during his 17-year career that clients loved and his competitors hated
Marketing expert Cara Tachibana walks your through her brokerage's marketing makeover and teaches you how a strategic brand approach drives growth and agent adoption
Find out how to leverage your social media audience while maintaining your authenticity and putting your best face forward
Model your social media content marketing on these examples for real estate lead gen that's useful, local and human, Jimmy Burgess writes
Looking ahead to 2026 and thinking of making a move? Derek Carlson offers 5 questions to help you think through your options and put your best face forward
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real's Jimmy Burgess writes
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead