7 ways to create top-of-mind name recognition with no budget
Coach Darryl Davis' advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding
by Darryl Davis Mar 11
Show 'em your value: 7 P's of real estate agent marketing
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
by Jimmy Burgess Dec 17
3 secrets for perfecting your personal brand
Agents need to embrace personal branding and control their online presence now more than ever
by Mauricio Umansky Oct 13
How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
6 surefire tips for stepping up your marketing in 2021 
Doing business during the pandemic has been challenging, to say the least
by Stacey Ross Cohen Dec 19
Inman Handbook on building a better luxury real estate brand
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
by Christy Murdock Oct 19
How to build a personal brand from scratch  
Start with an authentic foundation, and the sky is the  limit
by Andrew Fortune Oct 4
This is the least memorable way to brand your business — don't do it
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
Building personal brand from scratch panel at Inman Connect NY 2019 ICNY 19
You need to find what you stand for before you can figure out your logo and tagline
by Gabriela Barkho Feb 1
6 tips for creating a personal brand that’ll stand the test of time
Opinion
The agent brand is the most important aspect of creating longevity in this business
by Kevin Hoover Jun 25
Personal brand vs. company brand: What’s more important?
Opinion
You only push the brand when you’ve got nothing else
by Peter Lorimer Feb 9
Popular brand names on a white background
As one of millions specializing in your field, you’ll need to develop and nurture a one-of-a-kind point of differentiation
by Seth Price Mar 3
7 must-dos for even the most experienced real estate agents
Cross these items off of your list consistently
by Laura Viñalet Nov 21
5 ideas for breathing life into tired real estate marketing
How can you stand out in this competitive arena?
by Gregory Kiep Sep 6