How agents can tap Realtor.com's lead-generating potential in 2023
As the platform of choice for many real estate agents, Realtor.com offers a powerful online setting for sharing listings and professional information with buyers and sellers. Here's how
by Christy Murdock Sep 29
Dear Marketing Mastermind: How can I raise my game?
Opinion
Want to know how to differentiate yourself in your market and in the industry? This month’s questions are all about being better in everything you do — so that you stand out
by Christy Murdock Mar 12
What 'The Golden Girls' can teach you about property descriptions
Take a tip from the Miami ladies and their wicker-filled dream home when writing your next listing description
by Christy Murdock Feb 26
4 MLS mistakes that can kill your listing's appeal
Opinion
Put in the extra effort to craft a thoughtful, well-written listing description with professional photos, and you’ll increase interest and likely net a better price
by Shari Mattern Feb 14
How to write listing descriptions that pop
Consider this your property description boot camp, with the best tips, tricks and hints to help you craft winning words that sell
by Christy Murdock Dec 13
How to make your real estate descriptions more powerful
Opinion
Using vivid language to stir up emotion is one of the best ways to provoke prospects to take action
by Missy Yost Oct 23
A frustrated man crumpling up paper drafts of writing
Don't save the best for last -- use it first
by Christy Murdock Apr 19