The ultimate guide to grammar, syntax and real estate writing
From using ChatGPT to enhance your writing to avoiding simple errors, this guide is designed to help you target your most common mistakes and make your writing more effective
by Christy Murdock Feb 20
Listing descriptions are the most popular way to use AI: SURVEY
Listing descriptions remain AI's most common use, Delta's survey found. Other popular uses include client communications, data analysis and automating administrative tasks
by Craig C. Rowe Jan 27
Inside the habits of real estate’s AI power users: Inman Intel survey
Agents told Intel that artificial intelligence has 'significantly' boosted their productivity — while others reported less promising results. See what tools they're using that other agents are not
by Daniel Houston Jan 20
7 strategies to master cross-platform marketing
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
by Chris Pollinger Mar 7
Real-world ways this tech-forward firm is using ChatGPT
Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business
by Eric Bramlett May 3
Black Knight, Restb.ai forge partnership in big step for AI
Restb.ai's MLS product suite will be connected directly to the Paragon MLS platform, which is used by hundreds of multiple listing services around the country, according to the company
by Craig C. Rowe Apr 17
Restb.ai releases new option for automated property descriptions
Property Descriptions leverages 3 types of AI to create narratives using a number of tonal approaches, including, descriptive, playful, standard, professional and simple — in 50 languages
by Craig C. Rowe Apr 12
Better property descriptions can help you sell more homes this spring
It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally
by Tom Gil Mar 23
Hurricane Ian's devastating impact on Florida housing: The Real Word
Opinion
This week, the impact of Hurricane Ian on Florida housing, property description mistakes and how Fed policies will affect the housing market this winter
by Byron Lazine Oct 6
15 ways to make your property descriptions more inclusive
Describing a space in a way that appeals to all buyers isn’t ‘politically correct,’ it’s the law (and it’s just good business)
by Christy Murdock Feb 23
3 real estate-centric grammar guidelines you need now
Real estate requires a ton of writing for marketing, communication and more. Here are some of the main issues you’ll encounter and how to expertly handle them
by Christy Murdock Jan 7
Photo by Kelly Sikkema on Unsplash
Agents and brokers can now use the natural language processing feature to personalize listing marketing
by Craig C. Rowe Oct 25
7 listing description mistakes you're probably making
Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop
by Christy Murdock Jul 13
5 mistakes you're probably making in your listing descriptions
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
by Christy Murdock Feb 8
3 ways to tap into your ‘information advantage’ to win listings
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20