From using ChatGPT to enhance your writing to avoiding simple errors, this guide is designed to help you target your most common mistakes and make your writing more effective
Listing descriptions remain AI's most common use, Delta's survey found. Other popular uses include client communications, data analysis and automating administrative tasks
Agents told Intel that artificial intelligence has 'significantly' boosted their productivity — while others reported less promising results. See what tools they're using that other agents are not
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business
Restb.ai's MLS product suite will be connected directly to the Paragon MLS platform, which is used by hundreds of multiple listing services around the country, according to the company
Property Descriptions leverages 3 types of AI to create narratives using a number of tonal approaches, including, descriptive, playful, standard, professional and simple — in 50 languages
It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally
Opinion
This week, the impact of Hurricane Ian on Florida housing, property description mistakes and how Fed policies will affect the housing market this winter
Describing a space in a way that appeals to all buyers isn’t ‘politically correct,’ it’s the law (and it’s just good business)
Real estate requires a ton of writing for marketing, communication and more. Here are some of the main issues you’ll encounter and how to expertly handle them
Agents and brokers can now use the natural language processing feature to personalize listing marketing
Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business