Real-world ways this tech-forward firm is using ChatGPT
Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business
by Eric Bramlett May 3
Black Knight, forge partnership in big step for AI's MLS product suite will be connected directly to the Paragon MLS platform, which is used by hundreds of multiple listing services around the country, according to the company
by Craig C. Rowe Apr 17 releases new option for automated property descriptions
Property Descriptions leverages 3 types of AI to create narratives using a number of tonal approaches, including, descriptive, playful, standard, professional and simple — in 50 languages
by Craig C. Rowe Apr 12
Better property descriptions can help you sell more homes this spring
It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally
by Tom Gil Mar 23
Hurricane Ian's devastating impact on Florida housing: The Real Word
This week, the impact of Hurricane Ian on Florida housing, property description mistakes and how Fed policies will affect the housing market this winter
by Byron Lazine Oct 6
15 ways to make your property descriptions more inclusive
Describing a space in a way that appeals to all buyers isn’t ‘politically correct,’ it’s the law (and it’s just good business)
by Christy Murdock Feb 23
The agent's guide to grammar and syntax for real estate writing
Real estate requires a ton of writing. Here are some of the main issues you’ll encounter and how to expertly handle them
by Christy Murdock Jan 7
Photo by Kelly Sikkema on Unsplash
Agents and brokers can now use the natural language processing feature to personalize listing marketing
by Craig C. Rowe Oct 25
7 listing description mistakes you're probably making
Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop
by Christy Murdock Jul 13
5 mistakes you're probably making in your listing descriptions
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
by Christy Murdock Feb 8
3 ways to tap into your ‘information advantage’ to win listings
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
How to write listing descriptions that pop
Consider this your property description boot camp, with the best tips, tricks and hints to help you craft winning words that sell
by Christy Murdock Dec 13
How to sell more real estate with great listing descriptions
10 tips to stand out among the endless string of online properties
by Richard Nolan Jan 19
A frustrated man crumpling up paper drafts of writing
The power of emotional words, language pitfalls to avoid and how to perfect the professionalism of your marketing efforts
by Caroline Feeney Mar 30
6 overused real estate phrases it's time to retire
Alternatives can help your property descriptions shine
by Mark Fitzpatrick Feb 11