property descriptions

Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement

Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business

Restb.ai's MLS product suite will be connected directly to the Paragon MLS platform, which is used by hundreds of multiple listing services around the country, according to the company

Property Descriptions leverages 3 types of AI to create narratives using a number of tonal approaches, including, descriptive, playful, standard, professional and simple — in 50 languages

It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally

Real estate requires a ton of writing for marketing, communication and more. Here are some of the main issues you’ll encounter and how to expertly handle them

Agents and brokers can now use the natural language processing feature to personalize listing marketing

Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop

Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop

By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business

Consider this your property description boot camp, with the best tips, tricks and hints to help you craft winning words that sell

The power of emotional words, language pitfalls to avoid and how to perfect the professionalism of your marketing efforts