Opinion
This week, the impact of Hurricane Ian on Florida housing, property description mistakes and how Fed policies will affect the housing market this winter
By making property descriptions inclusive, you create the circumstances for fair housing
Real estate requires a ton of writing for marketing, communication and more. Here are some of the main issues you’ll encounter and how to expertly handle them
Agents and brokers can now use the natural language processing feature to personalize listing marketing
Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
Consider this your property description boot camp, with the best tips, tricks and hints to help you craft winning words that sell
Opinion
10 tips to stand out among the endless string of online properties
The power of emotional words, language pitfalls to avoid and how to perfect the professionalism of your marketing efforts
Alternatives can help your property descriptions shine