What the latest real estate numbers mean for your business
With record-high numbers of Realtors and shifting trends in home inventory, agents need to be prepared to stay top-of-mind in the days ahead
by Darryl Davis Feb 22
Marketing tech company Adfenix rises into US market as big brokerages face new threats
The Sweden-based company is hoping to use its success to push the industry away from the idea of relationship management and into data management
by Craig C. Rowe Feb 7
Curaytor buys Canadian data company Fourwalls
Curaytor made the announcement in an exclusive statement to Inman, saying its plan is to leverage Fourwalls data to augment the effectiveness of its digital marketing products.
by Craig C. Rowe Dec 2
'Show people who you are, not what you do' on Instagram and TikTok
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
by Craig C. Rowe Oct 27
PLAN: A 1-year marketing calendar for brand new agents
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
by Christy Murdock Jul 10
11 tech products we loved in 2020
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
3 top-notch marketing courses to elevate your digital game
With these 3 courses available online and on demand, you can take your digital marketing game to the next level in 2021 — without giving up valuable time and resources
by Victoria Kennedy Dec 15
Up your social media look with Feed Appeal
Opinion
The new social media content company has its design roots in Silicon Valley, but it's aiming to make the real estate industry look better online
by Craig C. Rowe Nov 6
From startup to powerhouse brokerage: How Compass built its brand
Matt Spangler, one of Compass' longest tenured employees, spoke with Inman about meeting big expectations and why he wishes the company's detractors would talk to its agents
by Patrick Kearns Sep 22
Century 21's CMO shares the secret to a successful rebrand
Century 21 Chief Marketing Officer Cara Whitley shares what she loves about marketing, the inspiration behind the brokerage's 2018 rebrand and what's next
by Marian McPherson Sep 9
Adwerx now allows you to stream your next listing on Hulu
The forefather of web advertising for real estate continues to evolve with enterprise solutions, including a quick, affordable way to run ads on popular streaming media services
by Craig C. Rowe Sep 7
10 outrageous buyer beliefs agents should debunk ASAP
Opinion
When buyers first walk through the door, they're bringing with them a lot of false truths. It's your job to open their eyes
by Nicole Solari Aug 23
ActivePipe rolls out custom content campaigns
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
by Craig C. Rowe Aug 12