Target new singles, raffle off Mexican food
It may be time to shut down your Facebook business page and refocus your efforts
Use tools to identify social media influencers, leverage them to earn recognition
Knowing client type that consistently closes business with you will help focus marketing efforts
Overhauled platform lets agents add data from popular market analytics services
Repurpose blog posts into white papers and distribute through drip campaigns
Forget about arguing semantics and go out and build your real estate business your way
Opinion
Think of the open house as a satellite office, and stock it with value
![The real estate marketer's guide to e-books [infographic]](https://assets.inman.com/wp-content/uploads/2014/03/content-wranglers-guide-to-ebook-marketing-full1-450x426.jpg)
Done correctly, they can drive leads to your business and establish you as a thought leader
For consumers who are visually stimulated, conversion opportunity is huge
Email and phone tips to put potential clients in comfort zone
4 questions that help identify what matters most to your clients
Opinion
Even busy agents can turn strategy into win-win arrangement
Notifications tweak is a no-brainer
Finding those who are as passionate as you are about pets is a great way to begin a friendship that can lead to future business